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A beginners guide to Twitter
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Social Media In Your Business
A guide to Twitter
What do you want to achieve today?
What are three things you want to learn today? 1. 2. 3.
Social Media Marketing
Write down your objectives for using social media _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________
Objectives
Tell your businesses story Source new, and retain existing, clients/customers Network faster Build your online visibility Listen to what is being said about your brand Feedback about existing products and crowd
source information about new products Position your business as a resource Increase sales Industry authority Drive traffic to your website Build strategic alliances
What is Twitter
Twitter describes itself as a place where you “create and share ideas and information instantly, without barriers”
What is Twitter
Online cocktail party – lots of conversations, lots of topics
Follow people with similar interests Start or join a conversation that
appeals to you
What is Twitter
It’s an online social networking and microblogging service
Users send and read 140-character text messages
Can include photos, videos, and web links
These are known as “tweets”
Why Join Twitter?
Shared interests – sport, celebrities, food
Information sharing Opportunities – employment,
competitions Direct engagement with ‘anyone’
Getting Started
www.twitter.com
Getting Started
Getting Started
Username Maximum of 15 letters
[these are used in your 140 characters] Shorter is better Easy to remember
Getting Started
Follow 5 People
Follow 5 People
@sonyacole @getbeef @pukekuraraceway @smtaranaki @Taranaki_NZ
Follow 5 more
Keyword
Use a relevant keyword to find 5 additional people to follow, e.g. your industry, your favourite past time, your region, other interests
Follow the top 5 results
Following 10
You can unfollow at any time Everyone you follow gets notified
you followed them, but not if you unfollow
Use existing contacts
Existing contacts
Twitter can search your existing contacts email accounts to ascertain whether they are on Twitter. We’ll skip this today in the interests of time but you can return to this at a later stage
Avatar and Bio
Avatar and Bio
Your Avatar [profile picture] appears next to all of your tweets. It’s important to ensure it accurately reflects your brand
If you are your brand use a professional headshot to clearly identify yourself or use your business logo
You bio is only 160 characters long so ensure it’s concise but informative
Avatar and Bio
Twitter profile
Your first tweet!
140 not enough?
Sometimes 140 characters is just not enough to get your message across
You can use a little trick/cheat to tweet over several tweets by using #ttrtpt [this tweet refers to previous tweet] or the newer shortened version #trpt [this refers to previous tweet]
Replying
How to reply to a tweet
Replying to a Tweet
When you follow an account you will see their tweets in your timeline
You can publicly respond to their tweet by ‘replying’
Starting a tweet or a reply with @andtheusername will only be seen by people who follow both your account and that of the person you are tweeting
If you want to make your tweet visible by everyone following you then use a dot before the username .@theusername
Notifications
Notifications
This is where you see all tweets that are addressed to, or mention, you
These are filtered out to assist you with responding to tweets directed at you
Interactions
RT – Retweet If someone tweets something you want
to share with those who follow you, or to endorse the tweet, you can retweet it (reshare), with or without a comment
It’s personal preference where you place the comment, I usually comment at the beginning of the retweet
Modified Tweet
If the original tweet is too long to easily retweet you may need to modify it to indicate you’ve made a change to the original tweet. Replacing RT with MT indicates you’ve made a change to the original message
Please feel free to modify my ‘typos’ before you retweet ;)
Direct Messages
Direct Messages
If you want to send a private message to someone you follow, you can DM them. Only they will ever see the tweet. They must follow you back to be able to use this function
Hashtags
#Hashtags The topic of your tweet A summary of your tweet Brand association Searchable
If using more than one word there are no spaces #lettersonly
Twitter Defines Hashtags
Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
Using hashtags to categorize Tweets by keyword:
People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their tweet to categorize those tweets and help them show more easily in Twitter Search
Clicking on a hashtagged word in any message shows you all other tweets marked with that keyword
Hashtags can occur anywhere in the tweet – at the beginning, middle, or end
Hashtagged words that become very popular are often Trending Topics
Using hashtags correctly
If you tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your tweet
Don't #spam #with #hashtags. Don't over-tag a single tweet. [Best practices recommend using no more than 2 hashtags per tweet]
Use hashtags only on tweets relevant to the topic
Hashtags for good
In times of emergency having a single hashtag to follow can assist with passing on information – Taranaki Civil Defence [@TaranakiCD] has a hashtag policy in place for local civil emergencies
Large international events such as the Commonwealth Games or Olympics also create hashtags so you can easily follow their updates
When Hashtags Go Wrong
#Susanalbumparty This was the hashtag used for the
launch party for Susan Boyle’s Album
What to tweet
This comes back to your objectives for being on Twitter but some ideas 1) Activities and goals 2) Questions and polls 3) Retweet 4) Photo tweets 5) Help others 6) Thank yous 7) Think aloud
What not to tweet
You will be judged on your tweets so strong opinions are best left out out the twitterverse
Badmouthing your competitors Generally negativity is a no-no If you wouldn’t say it to your
mother, then don’t say it on Twitter
How often to tweet
More than once less than 100! Less broadcasts and more
engagement
Happy Tweeting!
Thank you
Question and Answer Session