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Write killer headlines!Headlines are the starting point for great content.
Your headlines should:
• Be clear – so people know what they will be learning
• Be Specific – so they know what your topic/niche is
• Reinforce one of your key messages – so make sure you identify what those are first
• Be relevant to your audience
• Who are you? • What problems do you solve?• How do your audience feel?
What do you want people to BELIEVE?
ExerciseThe all important first step: Define your brand, audience, message
BlogsYouTube headlinesFacebook headlinesInfographicsOffersCalls to actions
Great headlines
can be used for:
8 types of headlines (with examples)
The unexpectedor the mystery unknown
That one thing…
How ToHow To
Twist on current news
A collection of useful tipsor examples
Step by StepStep By Step
Twist on a case studyA story or case study(with a twist)
The 2 parter headline
Get into the minds of your audience. They are more than a demographic. How are they feeling? What are they worried about? What do they keep asking? How could you help them?
Brainstorm / Plan / Post / Promote
Who’s helping? It’s ok for you to share the workload
Quality matters. We want our content to be seen as inspiration not interruption
Before you rush off, consider this:
More advice available
Want to come for a brainstorming session with me on creating great headlines?
Get in touch – details below:
@topleftdesign 07788590315 [email protected]
