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8 Tips to Make Pinterest Work For Your Business

Do you use Pinterest to help market your business?

Have you realised any business value from using Pinterest?

To make Pinterest work as an effective tool for your business, consider the fundamentals in matching visualcontent to business messaging.

Creating marketing campaigns around visual content is always an attractive proposition due to the human natureto like rich and engaging content. You will find that the average internet user is much more likely and receptive tospending 10 minutes watching a YouTube clip than spending the same time reading a text-heavy article.

Images can convey emotion a lot better than text. Connecting with your audiences and being able to spark anemotion influences behaviour – which is the underlying purpose of marketing itself.

There are a number of marketing goals you can pursue using Pinterest – from driving web and foot traffic, toincreasing visibility with influencers and consumers.

Here are 8 tips to really make Pinterest work for your business.

1. It’s Not All About You

It’s not enough to simply pin your own images and hope others will repin them. You must actively engage withother Pinterest users too.

A proven method of gaining new followers is to tag the original pinner in the description section. Just add the “@”symbol in front of their name and they’ll be aware that you mentioned them.

It’s useful to know that your pins are being used by others. Adding the small touch of specifically referencing the

pinner is a great way to strengthen connections and gain a loyal following on Pinterest.

2. Start Selling

People don’t just use Pinterest to find inspiration – they’re also there to shop. If you’re selling a product, orrepinning products that are relevant to your business, be sure to include a price tag on the image. These pins get36% more likes than those without price tags.

Even if you’re not selling your own products, think of creative ways to make Pinterest work better for you byincorporating products with keywords that relevant people search for. If you’re in the travel business, create aboard of place pins; if you’re a hairdresser, pin various styles and looks from other professionals.

3. Consumer Research And Analysis

Analysing users who follow your business on Pinterest can give you a lot of valuable information about yourtarget market and pool of potential clients. By following these pinners and evaluating what else they’re pinning,liking and commenting on, you can unearth detailed trends about your audience.

4. Optimise Pinterest For SEO

Content and SEO go hand in hand regardless of the platform and indeed, Pinterest is no exception to this rule.Here are 6 additional tips for optimising your business profile to make Pinterest work better for search engines:

1. Choose your username wisely

2. Add your website link

3. Write your profile description with search optimisation in mind

4. Write your board description with search optimisation in mind

5. Ensure your image file names and alt text are optimised

6. Use hashtags

5. Be Useful

People use the internet for two main purposes: entertainment and problem solving. Start to make Pinterest workby using it for more than just entertainment – start becoming useful.

This is especially effective for content-based businesses. Have you read something that would help yourcustomers recently? Pin it. Did you watch a helpful YouTube video about your product, service or industry? Pin it.Become a valuable resource to your followers and you will start to increase your levels of engagement andreadership.

6. Start Talking

Don’t just pin – pin and discuss. Many social networks like YouTube and Facebook are driven by the commentssections because people like to talk about the content they just consumed.

Try starting conversations in the comments section of boards and pins. By giving users a clear opportunity to talkwith you, you’re far more likely to create an engaging environment and make Pinterest work for communitybuilding.

7. Use Pin It Buttons On Your Website

In order to drive referral traffic from Pinterest, your website images have to make it there in the first place. Ofcourse, you should be adding them yourself, but when other’s share your images then that’s where the magicstarts to happen.

The hover Pin It button is an effective call to action. It allows people to share your images to their account within2 clicks, which is about as convenient as possible. The button is easy to activate and Pinterest provides detaileddirections for how to do it here.

8. Create A Board of Place Pins

Place pins allow you to create location-based visual media and map out where in the world your pins areassociated with. For instance, if you pin a photo of your favourite drinking spot to a board, you can now include it’slocation too.

Place Pins can make Pinterest work better for your business because they also include additional details, like theaddress and phone number, right on the Pin. This allows people to easily locate useful information and start usingPinterest in new ways.

Creating a board of Place Pins is quick and simple. Just click the Add a map button after you create a new boardor when editing an existing board.

Make Pinterest Work For Your Business

Pinterest has good versatility in marketing products or services. Simply pinning images to your boards won’t worktowards fulfilling any worthwhile metrics – if it was that easy everybody would be Pinterest masters.

Think about how you can use these 8 tips to make Pinterest work for your existing, and future online marketingcampaigns.

Which of these Pinterest tips stands out for you?

Is your business benefiting from Pinterest?

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