7 Ways Brand Monitoring

Can Help Your Organization

What is brand monitoring software?

Track sentiment of mentions

Alert you of brand mentions

Listen for mentionsof keywords

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They help you:

7 Ways Monitoring can Help Your Brand

Monitoring and Alerting 1

2Measure Sentiment

Perform Social Media Audits3

4Respond to Mentions

Find Influencers5

6Find Product and Service Positioning

Research products, services, industries, verticals, keywords, and hashtags7

DISCOVERwhat

PEOPLE SAY about

YOUR BRAND

LISTENfor

MENTIONSoutside your social

media circles

PARTICIPATEin

CONVERSATIONSyou may never

have known were going on

Tracking Mentions Lets You

Content:

Online interaction:

Customer service:

Track Sentiment to Measure Trends in

To see which CONTENT is most and least POPULAR

To make sure you’re ENGAGING your online COMMUNITY to grow LOYALTY

To verify that customer service ISSUESare being ADDRESSED appropriately

Get big PICTURE of how your social media PRESENCE

is REACHING AUDIENCE

See what types of CONTENT and TOPICS

are WORKING for your BRAND

Brand Monitoring Tools Make Audits Easier To

Service

Digital MarketingSales

Social MediaContent

Topic

Brand

Positive Mentions:

Neutral Mentions:

Negative Mentions:

Track Mentions to Respond to Different Comment Types

SHARE broadly or COLLECTED for use as social EVIDENCE

ENGAGE, show the PASSION for your brand, and CONVERT to fans

STATE your case, WIN OVER haters, and show everyone else the QUALITY of your BRAND

THANK themENGAGE them to

build a RELATIONSHIP

EDUCATE them on PRODUCTS so they

can SHARE

Brand Monitoring Can Help You Identify Influencers, Which Allows You To Connect With Them To

Give them EARLY ACCESS to PRODUCTS so they

can SHARE

BUILD on the VALUE and

POSITIONING sentiment you HEAR

Use CONTENT to ADDRESS

misconceptions

MOVE online CONVERSATIONS

in DIRECTION you want

Brand monitoring can provide insights That Help You

Validate KEYWORDS

Discover INDUSTRY TERMS

Identify POPULAR TOPICS

Brand Monitoring Can Help You Create Better Marketing And Content Plans. It Will Help You

Guide your CONTENT planning

See where the TARGET audience is ACTIVE

Create a BETTER marketing PLAN