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Social marketing is continuously evolving. This deck presents 7 observations on the development of social in 2014, explores some ways brands are meeting the challenges digital and social media impose, and suggests simple tools to help brands leverage on digital and on social media.
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Source: GWI
Facebook, BARB UK Global Web Index, Global Global Web Index, Global
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Sources – Nielsen, Twitter
Sources – Nielsen, Twitter
Sources – Nielsen, Twitter
Sources – Nielsen, Twitter
Social
Display
Search
Mobile
Print & OOH
Owned platforms
Events & sponsorship
Analysis and insights
TV
TV AND SOCIAL - EXAMPLE
Sources – Twitter (UK Telco market), Facebook (Volvo), YouTube
22
Incremental reach
49.6% 22.6% 27.8%
Facebook TV
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Source –social@ogilvy
Sources – Wall Street Journal, Marketing dive, Adwekks
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Source – Ipsos & Crowdtap
Source – Ipsos & Crowdtap
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Sources: Social Media Today; Chief Marketer – 2013 Social Marketing Survey
• Platform management • Navigation and • roadmap • Internal ops.
• Always on • Relevancy
• ROI • Learning
• Between channels • Connection online &
offline
• Selection • Cost
• Identification • Utilization
Sources: Google- Wildfire 2013 SIMS
Source -marketingweek
Source -Google
Planning
Budget setting
Measurement
TRIED & TESTED INNOVATING EXPERIMENTING
70% 20% 10%
