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// 7 mistakes your company is making on Twitter and how to fix them

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7 mistakes your company is making on Twitter and how to fix them

// table of contents //

INTRODUCTION // 04

01 // Failing to use Twitter for your company // 05

02 // Not giving stuff away // 06

03 // Giving social deals away for free // 07

04 // Not driving revenue from Twitter // 08

05 // Pushing the same messages as they do

on every other marketing platform // 09

06 // Forgetting to ask people who already

support your brand to follow you on Twitter // 10

07 // Not exploring promoted tweets // 11

CONCLUSION // 12

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// 7 mistakes your company is making on Twitter and how to fix them

With around 1 billion Twitter users who plug into the fast flowing newsfeed, Twitter is a vital part of any business’ marketing plan. It’s an important tool for everything from identifying trends to advertising brand messages.

In fact, over 50 percent of users follow brands, companies and the makers of their favorite products online, meaning that those that use Twitter right have a good shot at building their own fan base. When it comes to using Twitter, however, many businesses are making mistakes that are limiting both their reach and even revenue.

Here are some of the top Twitter mistakes that companies make and how to fix them:

// INTRODUCTION //

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// 7 mistakes your company is making on Twitter and how to fix them

01 // FAILING TO USE TWITTER FOR YOUR COMPANY

There’s no getting around it. Twitter is here to stay and businesses absolutely have to utilize it as a marketing tool. Yet, 30 percent of small business still don’t use Twitter for their brand.

INSTEAD:

Use Twitter to promote, listen in on trends and engage with your users. You can even use it as a means of customer support. Sixty-five percent of users follow brands on Twitter to show their support, while 42 percent use it to learn about new products and services. That means following your brand on Twitter is appealing to both existing customers and prospects.

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// 7 mistakes your company is making on Twitter and how to fix them

Over 90 percent of Twitter users who follow brands on the social medium say they do so for discounts, specials and promotions. Yet, there are many companies out there that don’t offer any goodies via Twitter at all.

INSTEAD:

If you haven’t tried offering any type of deal or special via Twitter, give it a shot. Try offering your followers special discounts and promotions. You can even include coupon codes or links to deal pages. Exclusivity sells, so make them sound extra selective by making it clear that you’re offering the deal to your followers, or because they interact with you on Twitter.

So what are you waiting for? If you’re not using Twitter professionally, it’s time to hop on board!

02 // NOT GIVING STUFF AWAY

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// 7 mistakes your company is making on Twitter and how to fix them

03 // GIVING SOCIAL DEALS AWAY FOR FREE

It’s one thing to give your followers promos on Twitter, but make sure that there’s a call to action that they have to follow. Simply tweeting a discount may work, but you’re losing potential social interaction and engagement.

INSTEAD:

Make them work for their discount a little. Ask for retweets or follows before using the deal. From a development perspective, yes, these tricks are tough to build on the backend, but you can also just request that users share before they use the deal even if you can’t actually make them from a technological standpoint.

Sure, some may get around it, but others will follow the rules, amping up the buzz around your Twitter handle.

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// 7 mistakes your company is making on Twitter and how to fix them

04 // NOT DRIVING REVENUE FROM TWITTER

Companies that don’t use Twitter to drive revenue may be missing out on some big bucks. No, you don’t always want to be asking your followers to buy your services or products. You also want to engage with them, tweet relevant industry news and more, but it doesn’t hurt to try to generate a few leads here and there.

INSTEAD:

Include links to new products and services, featured discounts and relevant promotions. Thirty-seven percent of Twitter users say that they’ll purchase from a brand they follow on the social platform. Always remember to add special tracking when building these links so that you know which leads come from Twitter. That way, you’ll be able to try different techniques to see which is the most successful for your brand.

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// 7 mistakes your company is making on Twitter and how to fix them

05 // PUSHING THE SAME MESSAGES AS THEY DO ON EVERY OTHER MARKETING PLATFORM

If you’re simply restating the same messages via Twitter that you do on other social platforms or even your own website, what incentive do users have to engage with you on Twitter?

INSTEAD:

Post behind-the-scenes and exclusive content via Twitter. Nearly 80

percent of users follow their favorite brands on Twitter to get exclusive news, deals and other content. Using words like “behind-the-scenes” and “exclusive” within your actual tweets can also help compel users to follow your brand’s Twitter account.

Try posting fun photos of office outings, conferences or even lunch breaks if you do something goofy or different. Shedding light on the personalities behind your business can make your followers feel more connected to you and trust you more as a brand.

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// 7 mistakes your company is making on Twitter and how to fix them

Twitter isn’t only about engaging with new customers and making your presence known within your industry. It’s also about deepening a connection with people who are already your local customers. Many brands forget this and head to social platforms, like Twitter, only to hunt for new leads and clients.

INSTEAD:

Remember that it’s great to find new business, but it’s also important to strengthen and enhance engagement with existing customers or clients. In fact, eighty-five percent of customers report feeling more connected to a small business after following them on Twitter. Take advantage of this and use Twitter to build up customer loyalty. Integrate Twitter with your website. Ask customers to tweet about you. Add tweet buttons to your blog posts. Run Twitter-based contests for your customers. Get creative and increase engagement with users who are already your biggest fans.

06 // FORGETTING TO ASK PEOPLE WHO ALREADY SUPPORT YOUR BRAND TO FOLLOW YOU ON TWITTER

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// 7 mistakes your company is making on Twitter and how to fix them

07 // NOT EXPLORING PROMOTED TWEETS

Promoted tweets are Twitter’s form of advertising. They allow you to amplify your brand’s message by appearing at the top of a targeted audience’s news feed.

INSTEAD:

Why not give promoted tweets a shot? A recent study showed that offline sales increased by 29 percent as a direct result of promoted tweets. These marketing efforts hunt for key words to advertise to Twitter users who are most likely to be interested in your brand.

It’s a great way to build a following, increase direct leads and amp up brand awareness.

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// 7 mistakes your company is making on Twitter and how to fix them

If your company is falling victim to one or more of the aforementioned mistakes, don’t worry. The great thing about Twitter is that it is fast-paced.

// CONCLUSION //

Engage in corrective measures immediately and you’ll have a loyal following and increased revenue in no time.

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// 7 mistakes your company is making on Twitter and how to fix them

MARKETING

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