6 TIPS TO UPGRADE YOUR INSTAGRAM MARKETING STRATEGY

We all know that Instagram is one of the most powerful social media channels for businesses

to reach & connect with their ideal customers. So, it’s important for your business to learn

the key elements of an Instagram marketing strategy, to make your brand more visible,

more reliable & more connected to your market.

In Vitamin Media, we use many ways to grow our client’s Instagram network and bring them

closer to their ideal customers. Below, you will find 6 tips, that our team is using every day

for our clients and will help your brand to distinguish from your competitors.

1. Tell about your business, don’t be shy!

In the Edit Profile menu, you can set how you want your name to be displayed, add

your external link (so you could drive your fans to your website), add your contact

options and of course, tell the world about your brand, by filling your Instagram bio.

2. Visual, visual, visual…

The best way to bring more followers to your Instagram page and grow your

engagement rate at your posts is by posting a high quality images or videos to your

profile. No one wants to see bad quality pictures or videos with bad sound when

they are scrolling their exploring page. It’s vital for your business, to give your

followers a “visual pleasure”, so that they will connect with your brand.

3. Bring your #Hashtag game on!

Everybody knows that except Twitter, #hashtag is the best marketing tool for

Instagram too! You can…no, YOU HAVE TO make hashtags, an integral piece of

your Instagram’s marketing strategy. Watch trending hashtags that connects with

your business category and use them to your post, but you can also make your

own personalized hashtags, such as #yourbusinessname or #yourproductsname or

even maybe a special hashtag with your contest’s name. It’s up to you…

4. Follow back...Don’t be a Diva.

Maybe the most common mistake that businesses are doing at Instagram, is that

they are not following back their followers. And why is that a mistake? Because,

Instagram, like Facebook, Snapchat and every social media platform, is about

connecting! It doesn’t mean that because you are a business, you don’t have to

follow back your fans. Fans want their favorite brand to engage to their posts too.

Follow your followers back, like their posts and occasionally comment, if their post

can connect with your brand’s purpose.

5. Spread the word!

Either you just had your Instagram profile done or you are using it for some

months, why don’t you share your profile with your fans at other social media

platforms?! Design a nice announcement post for your Facebook Page, Twitter

Profile or for any other social channel that your brand uses and let your fans to

know that they can learn about your business & products by following you at

Instagram! Also, you can share your Instagram posts to your other social media fan

pages, to grow your Instagram’s profile visibility.

6. A gift is always welcomed.

You know what I’m talking about…Contests! The best way to grow your profile’s

visibility, followers & engagement is by starting a contest. Depend on your

business, you can run an Instagram contest with a special prize, that will bring

many new followers & engagement to your profile, with almost no effort. But

don’t forget, it has to be both visually and strategically well designed!

Of course, there are more ways to bring more followers & engagement to your

Instagram business profile, but I’m sure that these 6 tips above, is a good start to

make your brand to “shine” from your competitors. Like every social media

channel out there, Instagram needs patience & time to bring the results you want.

So, be patient and stay focused to your goals!

And don’t forget to tell us how any of these tips work for you or if you have any

more to add, comment below or share it with us on Facebook!