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A short presentation I did for my weekly mini-webinars. Learn more and sign up here: http://www.johnhaydon.com/subscribe/
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5 WAYS TO USE FACEBOOK APPS FOR YOUR NEXT CAMPAIGN
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
What we’ll discuss in the next 15 minutes:1) Building your email list with “list magnets”
2) Curating content with photo contests
3) Going beyond likes, comments and shares
4) Going deeper with quizes
5) Peer-to-peer fundraising apps
5 Ways to Use Facebook Apps for Your Next Campaign
#1: Building your email list with “list magnets”
5 Ways to Use Facebook Apps for Your Next Campaign
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
Use Static HTML - iframe tabs, which allows you to create tabs in three ways:
5 Ways to Use Facebook Apps for Your Next Campaign
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
Use Static HTML - iframe tabs, which allows you to create tabs in three ways:1) Can use it to add code.
#1: Building your email list with “list magnets”
5 Ways to Use Facebook Apps for Your Next Campaign
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
Use Static HTML - iframe tabs, which allows you to create tabs in three ways:1) Can use it to add code.2) Upload images (815px wide)
#1: Building your email list with “list magnets”
5 Ways to Use Facebook Apps for Your Next Campaign
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
Use Static HTML - iframe tabs, which allows you to create tabs in three ways:1) Can use it to add code.2) Upload images (815px wide)3) Or create an iFrame
#1: Building your email list with “list magnets”
Mad
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hort
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#2: Curating content with photo contests
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
5 Ways to Use Facebook Apps for Your Next Campaign
ShortStack and TabSite are recommended:1) Allow for voting and ranking2) Integrates with MailChimp3) All entries can be downloaded4) URLs are mobile-friendly
#2: Curating content with photo contests
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
5 Ways to Use Facebook Apps for Your Next Campaign
ShortStack and TabSite are recommended:1) Allow for voting and ranking2) Integrates with MailChimp3) All entries can be downloaded4) URLs are mobile-friendly
Mad
e w
ith S
hort
Stac
k
#2: Curating content with photo contests
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
5 Ways to Use Facebook Apps for Your Next Campaign
ShortStack and TabSite are recommended:1) Allow for voting and ranking2) Integrates with MailChimp3) All entries can be downloaded4) URLs are mobile-friendly
Mad
e w
ith S
hort
Stac
k
#2: Curating content with photo contests
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
ShortStack and TabSite are recommended:1) Allow for vomplex contest rules2) Integrates with MailChimp3) All entries can be downloaded4) URLs are mobile-friendly
5 Ways to Use Facebook Apps for Your Next Campaign
Liking a Page cannot be a condition of entry in any Facebook contest.
OK: “Enter for a chance to win this cool surfboard. Like our page to get started!” User likes the page to see the contest form.
NOT OK: “Enter for a chance to win this cool surfboard. Like our page to enter...” User likes page and you’re fired.
#2: Curating content with photo contests
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
ShortStack and TabSite also support Instagram and Pinterest to show off the winning photos.
5 Ways to Use Facebook Apps for Your Next Campaign
Mad
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ith Ta
bSite
#3: Using an incentive for email acqusition
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
ShortStack and TabSite both offer this feature.•Giveaways•Sponsor coupons•Sweepstakes
5 Ways to Use Facebook Apps for Your Next Campaign
Mad
e w
ith Ta
bSite
#4: Going beyond likes, comments and shares
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
ActionSprout allows you to use a variety of Facebook actions within the News Feed.• Actions include: “Stand With”, “Stop”,
“Support”, “Join” and more.• Includes email autoresponder feature.• Focus is on posts, not tabs.
5 Ways to Use Facebook Apps for Your Next Campaign
Made with ActionSprout
ActionSprout allows you to use a variety of Facebook actions within the News Feed.• Actions include: “Stand With”, “Stop”,
“Support”, “Join” and more.• Includes email autoresponder feature.• Focus is on posts, not tabs.
#4: Going beyond likes, comments and shares
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
5 Ways to Use Facebook Apps for Your Next Campaign
Made with ActionSprout
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
5 Ways to Use Facebook Apps for Your Next Campaign
#5: Going deeper with quizzes
AgoraPulse is a Facebook Page management tool that includes a quiz feature.
Mad
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ith A
gora
Pulse
AgoraPulse is a Facebook Page management tool that includes a quiz feature.• Build and segment email lists.
#5: Going deeper with quizzes
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
5 Ways to Use Facebook Apps for Your Next Campaign
#5: Going deeper with quizzes
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
5 Ways to Use Facebook Apps for Your Next Campaign
AgoraPulse is a Facebook Page management tool that includes a quiz feature.• Build and segment email lists. • Excellent for education and
awareness.• Identify “super-fans”.
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
http://info.artez.com/facebook-whitepaper
5 Ways to Use Facebook Apps for Your Next Campaign
• 14% of web traffic to all donation and fundraising pages on our platform is now coming from Facebook alone.
• In an average peer-to-peer campaign, 15-18% of donations are referred from Facebook.
• Participants who connect their accounts to Facebook will raise 40% more than those who do not.
• Women are more likely than men to connect to a fundraising application (“app”) on Facebook.
Peer-to-Peer Fundraising Apps
• Razoo• Rallybound• StayClassy• CauseVox• CrowdRise• FirstGiving• Friends Asking Friends (Blackbaud)• TeamRaiser (Blackbaud)
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
http://www.idealware.org/FGTOnlineDistributedFundraising.php
5 Ways to Use Facebook Apps for Your Next Campaign
Peer-to-Peer Fundraising Apps
Founder: Inbound Zombie - an online fundraising and marketing consultancy in Cambridge, MA
Creator: The Nonprofit Facebook Bootcamp
Instructor: Marketing Profs University and Charityhowto
Author: Facebook Marketing for Dummies, 3rd and 4th Editions
Speaker: The Nonprofit Technology Conference, Social Media for Nonprofits, Blackbaud’s BBCon, New Media Expo, TechSoup, GrantSpace, Chronical of Philanthropy, Nonprofit Webinars, NetworkForGood.
Clients: Twin Cities Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo,
