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Using Pinterest for Promoting Your Business & Blog
Danielle Miller, BBAwww.mmmsocialmedia.com
© Miller Media Management LLC
What You’ll Learn Today
Best PracticesWhy Pinterest? Getting Started
Pinterest is more Search than Social
Search ResultsAhalogy explains,
Content discovery means people searching out and finding your products, articles, and pictures.
“The Pinner experience is more geared towards personal
content discovery than outward social expression.”
Source: 2015 Pinterest Media Study
Pinterest is the Go-To Source
Search Results
The Go-To Source
More than social media, magazines or word of mouth, Pinterest is perceived as the go-to source in the following categories:
★ Design★ Food & Drink★ Gardening★ Gifts★ Hair & Beauty★ Home Décor★ Photography
★ Tattoos★ Weddings★ Women’s Fashion★ DIY & Crafts
Source: 2015 Pinterest Media Study
➔ Nearly 3 out of 4 active users buy something because they saw it on Pinterest.
➔ 86% of daily pinners have accessed Pinterest while shopping to buy something they’ve pinned.
➔ About half of active pinners who notice Promoted Pins have clicked on them. More than 40% went on to make a purchase.
Pinterest users have the intent to buy
Pinners are Buyers
Search Results
The Go-To Source
Source: 2015 Pinterest Media Study
Reach Buyers
Pinners Follow Brands
Search Results
Go-To Source
Reach Buyers
Ahalogy explains,
Bonus! The audience is growing. Compared to a year ago, there are 75% more male Pinners nowadays and about 20% of active male pinners joined specifically to get information on a brand they love.
“83 percent of Active Pinners would rather follow a favorite
brand than a favorite celebrity.”
Brand Exposure
Source: 2015 Pinterest Media Study
“50 percent of visits happen after 3.5 months
after first Pinning”
Long-Term Results
Search Results
Go-To Source
Reach Buyers
Pinterest activity can continue to drive visitors to your website years after pinning.
Search and sharing are the two biggest benefits of Pinterest. These factors result in long term ROI.
Brand Exposure
Longevity
Source: Pinterest ROI Study by Piqora
Getting Started
Step 1: Open a Business Account athttp://business.pinterest.com/setup/
Step 2: Build Your Profile
Step 3: Create at least 10 Boards
Step 4: Add at least 4 Pins per Board
Step 5: Invite people to follow you
Creating Pins & Boards
What is a pin?A pin is a picture that links back to your website.
What is a board?A board is a collection of pins categorized by topic.
What is the point?Get people to repin (share) your pins. This will result in more visitors to your website.
Best Practices
✔ Get a verified business account
✔ Pin content your fans will love
✔ Pin often to grow fans faster
✔ Check your analytics regularly
✔ Acknowledge pins from your site
✔ Use vertical images on your blog
✔ Repin your best performing pins
✔ Choose eye catching images