5 Social Trends & What They Mean for Your Strategy

5 Social Trends &

What They Mean for Your Strategy

What We’ll Cover

• Introductions• Trends• Take Action• Predictions

Introductions

We curate, create, and connect content thatgets you results.

About Likeable

2015 Social Media Trends

The destination is off social;

don’t be afraid to take your community there

Driving Off Social Sites

• Truly owned vs. leased• More like Velcro than glue• The Buzzfeed model• Aggregators

Attention spans are growing

Attention Spans Are Growing

• Technology allows (and encourages!) it• Long form and episodic video• Long form written • Tease content on social• Create sequential advertising strategies to drive results

Your brand trumps your product;

your content should reflect that

Content Trumps Product

• Content should blend in with feeds– No one wants to stop their scrolling and say “That’s a great ad!”

• Leverage influential ambassadors• KISS

Now you see me; now you don’t:

Users love disappearing media

Disappearing Media

• Snapchat• Meerkat & Periscope• Whisper, Yik Yak, & Secret (RIP)• Write it in pencil

Consumers expect real-time brand commentary

Real-Time Content

• Looking spontaneous doesn’t mean you are spontaneous• Eliminate barriers• Post in the right place

Take Action!

Tips & Tricks• Driving off social

– Create a compelling blog– Test small microsites vs. changes to your whole website

• Longer attention spans– Choose your own adventure– Periscope/ Meerkat requires less slick production

• Great content wins– Start with UGC– Find your visual mission statement

• Disappearing media– Test Snapchat in “safe ways” i.e with employees or prospects– Watch first

• Real-time content– Create categories and topics that your brand will get involved in– Fire drill your processes

And Remember

If talking about emojis isn’t right for your brand, don’t talk about emojis.

Predictions

• Facebook advertising will be everywhere – and likes won’t matter• Less talk about Gen-Y and more focus on Gen-C• Multimedia creation will become mainstream • Ad platforms will catch up to Facebook

Predictions

Learn more about social media trends and how to get real results from your efforts;

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