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It is fair to say I am a huge Great British Bake Off fan, so I thought why not combine my passions; Baking and Social Media and write a blog that combines the two. Here are 5 tips that we can all take from the Great British Bake Off and apply to our social media strategy, to ensure we get stunning end results! “Bake!” or maybe I should say please do read on!
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Five Social Media Lessons from the Great British Bake Off!
Here are 5 tips that we can all take from the Great British Bake Off and apply to our
social media strategy, to ensure we get stunning end results.
“Bake!” or maybe I should say please do read on!
You Eat with your Eyes
Photo: http://www.bbc.co.uk/programmes/galleries/p025kckv
• Make your posts stand out by using images
• Tempt your readers with photo’s you think will appeal to them
• Grab their attention as images command more space
• Images should be high quality and referenced
You Eat with your Eyes
Choose flavours that really sing
• Choose topics that resonate with your audience
• Ask yourself, “What do they really want to know?”
• Decide on trendy topics or more traditional.
• What will make your content shareable? Is it funny, informative, in line with their thinking?
Choose flavours that really sing
Photo: http://www.bbc.co.uk/programmes/galleries/p025kckv
Good quality ingredients
• Where did your content come from?
• Have you given people the credit they deserve?
• Are your quotes and statistics in context?
• Don’t use other people’s ideas and claim them as your own.
Good quality ingredients
Photo: Tom Hovey Cake Illustrator for the Great British Bake Off
What will my final bake look like?
• Do you know what your end goal is?
• How do you plan to achieve this?
• How will you know it’s working?
• How much time and resources will it take, can the work be shared, will I have time, am I being too ambitious?
What will my final bake look like?
Adopt good editing skills
Photo: http://www.theguardian.com/tv-and-radio/2014/aug/31/great-british-bake-off-row-heres-one-bbc-prepared-earlier
• What are the social media rules for your company?
• Who monitors posts?
• What will you do in a crisis?
• Are the right people posting? Are they trained?
Adopt good editing skills
Creating meaningful conversations between businesses and
their customers
We do this through developing a strategy, training and coaching.
Interested?
Please call 0770 410 5954
Coldicott Freelance Training
Full article: On my blog
Follow me on Twitter: @helencoldicott
Or for projects connect on LinkedIn: Helen Coldicott
Coldicott Freelance Training