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5 SEO Predictions You Need To Know For 2016

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“It’s the time of the year when you grapple with marketing budgets.

Thin again about what you need to stay relevant in Google.

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1. SEARCH IS MORE PERSONAL

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IMPROVED RELEVANCE

A Google search result thatknows what’s in my emailand my calendar

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WHAT SHOULD YOU DO NOWo Put the nail on the coffin on Keyboard level

data.o Plug user calendars to increase interaction on

a website.o Test Email Subject lines.

Google aims to be more relevant to you.

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2. RISE OF THE FACEBOOK APP

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WELCOME TO APPVILLE

Facebook is slowlybecoming the contentdistributing engine ofchoice.

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WHAT SHOULD YOU DO NOWo Add Facebook to your content syndicationProgram.o Facebook provides your deep links – and Google can access them.

Facebook has become a important part of the Marketing mix – even for B2B companies.

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3. TAILGATING VOICESEARCH

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TALKING TO A PHONE

It’s no longer “home depotseattle”. It’s now “where ishome depot near me”

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WHAT SHOULD YOU DO NOWo Add more context to website content.o If you are a “location – based” business be

sure to be relevant to the locale.

Don’t just consider the “long tail” optimize forconversational searches.

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4. PAY UPFRONT TO BEUPFRONT

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Google is not just the new aggregator….but

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….Usurps branded searches and dominates the first fold

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WHAT SHOULD YOU DO NOWo Time to start tracking “branding keywords”

contribution to traffic.o Invest in deep links to your offer/deal pages.

Google has leveled the playing field for your non- branded searches.

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5. INBOUND WITH PAID

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REVIEW INBOUNDSTRATEGY

Only having an Inboundmarketing strategy is notenough. It need to be amplified by paiddistribution.

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WHAT SHOULD YOU DO NOWo Have an “inbound marketing strategy”o Invest in “paid advertising”

An exclusive inbound strategy alone will not help deliver results.

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Thank YouVisit: www.allydigitalmedia.com