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We all know what social media is. The majority of us tweet, post, snap, and check our feeds on a regular basis. In our work lives, we also think about social as a marketing tool. We've all seen great cases (and even built some ourselves) that have driven brand awareness, engaged with consumers on extremely high levels, created brand loyalists, and even closed a sale on the final step in the path to purchase. It is imperative as we strive to achieve the things listed in the prior sentence that we step back and ensure we stick to key principles every digital strategist considers as a first step in any situation when dealing with social media. To serve as a reminder of “what” those principles are, Y&R Midwest’s Social/Digital Planning Director Greg Getner and Account Executive Zach Kraemer compiled a deck showcasing a top-line view of those key social media principles gleaned from the Social Media Week 2014 in Chicago.
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5KEY LEARNINGS FROM CHICAGO SOCIAL MEDIA WEEK 2014
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O C T O B E R 1 5 , 2 0 1 4
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T H E W E E K LY T O TA L S
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SESSIONS ATTENDED
2317 24 13 3,000+TOTAL HOURS SLEPT DURING
WEEK
SHOTS OF ESPRESSO CONSUMED
REDBULL’S CONQUERED
NUMBER OF SLIDESHARE
VIEWS
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G O O G L E O N T H E L E F T; Y & R O N T H E R I G H T; W I N N I N G
A SOCIAL NETWORK BREAKDOWN:HOW DOES EACH PLATFORM STACK UP?
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B R E A K D O W N O F T O P S O C I A L N E T W O R K S
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BILLION ACTIVE USERS
2411.2 175 100 70MILLION ACTIVE
USERSMILLION ACTIVE
USERSMILLION ACTIVE
USERSMILLION ACTIVE
USERS
MILLION MOBILE USERS
945MILLION MOBILE
USERS
164MILLION MOBILE
USERS
150MILLION MOBILE
USERS
100MILLION MOBILE
USERS
62
MILLION DAILY USERS
757MILLION DAILY
USERS
115MILLION DAILY
USERS
89MILLION DAILY
USERS
72MILLION DAILY
USERS
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FIVE KEY IDEAS THAT ARE IMPACTING HOW BRANDS ‘DO’ SOCIAL IN THIS DAY AND AGE
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T H E P R I N C I P L E S
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KNOW YOUR AUDIENCE:HOW DO YOU HAVE A CONVERSATION IF YOU DON’T KNOW WHO YOU ARE TALKING TO?
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P R I N C I P L E O N E
“ A S B R A N D S , W E N E E D T O D I S T I N G U I S H W H AT O U R B O U N D A R I E S A R E W H E N S P E A K I N G T O O U R A U D I E N C E . A N D I N S O C I A L M E D I A , W E N E E D T O B R I N G T H E S E C O N V E R S AT I O N S T O O U R A U D I E N C E S I N M E A N I N G F U L , E N G A G I N G , C O N T E X T U A L W AY S . ” – J E N N I F E R W E S L E Y, G O O G L E
SOCIAL IS A CONVERSATION:IT’S NOT ABOUT THE BRAND, IT’S ABOUT THE PEOPLE WHO USE THE BRAND’S PRODUCT OR SERVICE OFFERED
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P R I N C I P L E T W O
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“ N O O N E L I K E S T O B E S O L D T O . ” – B R O O K S K I N N E R , T W I T T E R
CONTENT IS KEY:IF YOU WOULDN’T WANTTO SEE IT ON YOUR FACEBOOKNEWSFEED, IT’S NOT GOOD CONTENT
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P R I N C I P L E T H R E E
“ T H E S T U F F T H AT G O E S V I R A L I S T H E S T U F F A B O U T I D E N T I T Y. ” – A N D Y W I E D L I N , B U Z Z F E E D
SOCIAL IS MOBILE:IF YOUR CONTENT IS NOT FULLY VIEWABLE ON A MOBILE DEVICE, SAY GOODBYE TO YOUR GREAT ENGAGEMENT AND SHARE RATES
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P R I N C I P L E F O U R
6 7 % O F S O C I A L A C T I V I T Y H A P P E N S O N M O B I L E D E V I C E S
MORE AND MORE BRANDS ARE ENTERING THE CULTURAL DIALOGUE
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P R I N C I P L E F I V E
I N O R D E R T O E X E C U T E R E A L - T I M E P L A N N I N G S U C C E S S F U L LY, B R A N D S N E E D T O P L A N A H E A D
#THANKYOU
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T H E E N D
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