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Be Engaging
Appeal to emotions
Make people feel something
Happiness, shock, fun, intrigue, curiosity
Be VisualStunning imagery
BeautifulHigh resolution
Stand outSimple Visual Cues
Images that are tailored to the network
Be Valuable
Educate
Add value
Be seen as an authority
Go to the source
Your community will say ‘Thank you’
Be Shareable
All of the above makes it shareable
Reasons people share stuff:
“I wish I came up with that…”
We all want to look smarter, better, cooler… - by
association