5 easy tips on growing your online community

  • View

  • Download

Embed Size (px)


Want to learn how to grow your online community? Here are five easy tips on how to grow your community. Joe and Andy, BigMarker's Community Heroes, want to help you grow your community, so that you can connect with even more people. You can watch their webinar here: https://www.bigmarker.com/BMCommunity/growing_your_community They will grow through the main ways to grow your community, from social media to email marketing to hosting webinars. Whether you are an organizer, member, or host, this webinar is for you!

Text of 5 easy tips on growing your online community

  • 1. Growing Your Community
  • 2. Andy Andy@BigMarker.com Community Hero Joe Joe@BigMarker.com Community Hero
  • 3. Why grow? Your community is a place to connect with other like-minded people You want the perfect sized community to really establish this connection For most online communities, that means you need more people
  • 4. The BigMarker home and nd This page lets you browse all of the public: Active communities Video conferences and Webinars Recordings
  • 5. Filling out your community You need to complete: Images Description About Contact information Personal prole Community settings
  • 6. The Fabulous 5 Growth Tactics: 1. Use your networks 2. Use social media outlets 3. Take advantage of blogging 4. Encourage member activity 5. Host webinars
  • 7. 1. Use Your Networks Right from the beginning you should invite: Friends Family Colleagues If you know someone who would love being part of your group, invite them.
  • 8. 1. Use Your Networks (cont.) Start off on the right foot Having members in your community will help attract more members No one wants to be the rst to the party This is why you invite those contacts you personally know Get them in rst, and it will be easier to get others
  • 9. 2. Use social networks
  • 10. 2. Use social networks (cont.) People that want to join your community are out there You just need to nd them Social networks are the easiest place to look Start by posting updates about your community and conferences
  • 11. 2. Use social networks (cont.) Popular social networks to try out: Facebook Twitter LinkedIn MySpace Google+ Pinterest Stumbleupon Reddit Bebo (UK) Hi5 (Non-US)
  • 12. 3. Taking advantage of blogging Having an active blog is a valuable promotional tool It becomes a funnel to your community For hosting webinars: Refer to your events Your Blog/website is the most effective marketing tool Embed your conference recordings
  • 13. 3. Taking advantage of blogging (cont.) Blogs need content Most bloggers dont have time or the energy to constantly come up with content This is where you and your community enter! Reach out to bloggers that write about your topic A cooking community should reach out to cooking bloggers Tell them your story
  • 14. 4. Encourage member activity A community is like a ship, everyone ought to be prepared to take the helm. -Henrik Ibsen
  • 15. 4. Encourage member activity (cont.) Without your members help, your community can become stagnant Activity is what will drive you through the community stages: Stage Incep*on Establishment Maturity Mitosis Descrip(on The community just started. Youre pos(ng most of the content and invi(ng most of the people to join. Youre the driving force. This is where most communi(es fail. The community is on a good pace. Its growing and members are sharing on their own. Youre no longer the driving force. Youre a facilitator. Take a vaca(on, because this community is 100% its own en(ty. If it was garden, youre just trimming here and there. If you leD, the community would con(nue to grow. The community has grown so large that you need sub-groups to facilitate more specic and in(mate conversa(ons. Each sub- group will go back to the incep(on stage. % of organizer posted content 50 to 100% < 50% < 10% 50 to 100%
  • 16. 4. Encourage member activity (cont.) We suggest to create a schedule for posting. For example: 1. Monday - Opinion feature (stir debate) 2. Tuesday - News article repost 3. Wednesday - Host a video chat 4. Thursday - Featured interview (can be with outsiders or those in your group) 5. Friday - Event for the weekend. 6. Saturday - Welcome newcomers 7. Sunday - Summary of the week and a look forward to the next week 18
  • 17. 5. Host webinars If content is king, then the webinar is the king of kings They are a way for you to: Share knowledge Meet your members face-to-face Interact with your community Promote your community to outsiders
  • 18. 5. Host webinars (cont.) On BigMarker, hosting a webinar is easy Click Host a conference and you are on your way Then, you want to promote your webinar with the same tools you used before Inviting relevant contacts Working social media Telling the blogging world
  • 19. Andy Andy@BigMarker.com Community Hero Joe Joe@BigMarker.com Community Hero