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5DRIVINGFORCES OFSHARING
PRESENTED BY
Honey, you shouldshare your toy
with your brother.
Why shouldI share?
Well because...
... I don’t really havean answer for that.
Why do peopleshare anyway?
TO BRING VALUABLE ANDENTERTAINING CONTENT TO OTHERS
#1REASON
I share to enrichthe lives of those
around me.
TO BRING VALUABLE ANDENTERTAINING CONTENT TO OTHERS#1
TO BRING VALUABLE ANDENTERTAINING CONTENT TO OTHERS#1
Example:
Sharing this so thatmy readers can
work faster.
Source: https://twitter.com/brianclark /status/298867411543810 0 48
Source: https://twitter.com/bznotes/status/52735680 0169807872
TO BRING VALUABLE ANDENTERTAINING CONTENT TO OTHERS#1
Example:
Here’s somethingentertaining my
friends couldwatch duringtheir breaks!
TO BRING VALUABLE ANDENTERTAINING CONTENT TO OTHERS#1
Source: “ The Psycholog y of Sharing” http://ny tmarketing.whsites .net /mediakit /pos/
94% carefully consider how theinformation they share willbe useful to the recipient.
of participants
TO DEFINE OURSELVESTO OTHERS
#2REASON
TO DEFINE OURSELVES TO OTHERS#2This is who I am.
What do we knowabout this person?
Example:
TO DEFINE OURSELVES TO OTHERS#2
Source: https://twitter.com/bakingjames
What about this?
Source: https://twitter.com/ TheNateGreen
Example:
TO DEFINE OURSELVES TO OTHERS#2
68%of participants
Source: “ The Psycholog y of Sharing” http://ny tmarketing.whsites .net /mediakit /pos/
TO DEFINE OURSELVES TO OTHERS#2
share to give peoplea better sense of who they areand what they care about.
TO GROW AND NOURISHOUR RELATIONSHIPS
#3REASON
TO GROW AND NOURISHOUR RELATIONSHIPS#3
Shared experiences
bring us closer.
These peoplemay not haveseen one another,they have ashared childhoodexperiencethat connectsthem togetherlike old friends.
TO GROW AND NOURISHOUR RELATIONSHIPS#3
Example:
Source: http://w w w.reddit .com/r/nostalgia/comments/2kz4ud/anyone _ remember_when _these _were _ popular/
78%of participants
Source: “ The Psycholog y of Sharing” http://ny tmarketing.whsites .net /mediakit /pos/
TO GROW AND NOURISHOUR RELATIONSHIPS#3
share information onlinebecause it lets themstay connected to peoplethey may not otherwisestay in touch with.
73%of participants
Source: “ The Psycholog y of Sharing” http://ny tmarketing.whsites .net /mediakit /pos/
TO GROW AND NOURISHOUR RELATIONSHIPS#3
share information becauseit helps them connect withothers who share their interests.
SELF-FULFILLMENT
#4REASON
SELF-FULFILLMENT#4I feel valued when my
honest thoughts resonate with others
Example:
SELF-FULFILLMENT#4
Source: http://w w w.slideshare .net /dougkessler/the-search-for-meaning-in-b2b-marketing
Doug Kessler put together an entire presentation and shared it with the world because he personally felt it was important.
69%of participants
Source: “ The Psycholog y of Sharing” http://ny tmarketing.whsites .net /mediakit /pos/
share informationbecause it allows them tofeel more involved in the world.
SELF-FULFILLMENT#4
TO GET THE WORD OUTABOUT CAUSES OR BRANDS
#5REASON
TO GET THE WORD OUTABOUT CAUSES OR BRANDS#5
I believe in this cause and I want
others to get involved.
Source: https://twitter.com/PeterTatchell
Example:
TO GET THE WORD OUTABOUT CAUSES OR BRANDS#5
What cause do youthink Peter Tatchellsupports?
What aboutLeonardo?
Example:
TO GET THE WORD OUTABOUT CAUSES OR BRANDS#5
Source: https://twitter.com/LeoDiCaprio
84%of participants
Source: “ The Psycholog y of Sharing” http://ny tmarketing.whsites .net /mediakit /pos/
share because it is a wayto support causes andissues they care about.
TO GET THE WORD OUTABOUT CAUSES OR BRANDS#5
SHARING ISALL ABOUT HUMANRELATIONSHIPS
VISITBLOG.REFERRALCANDY.COM
TO LEARN MORE ABOUT SHARINGAND WORD OF MOUTH.
weeeeeeeeee...!!
“ The Psycholog y of Sharing” http://ny tmarketing.whsites .net /mediakit /pos/
https://twitter.com/brianclark /status/298867411543810 0 48
https://twitter.com/bznotes/status/52735680 0169807872
https://twitter.com/bakingjames
https://twitter.com/ TheNateGreen
http://w w w.reddit .com/r/nostalgia/comments/2kz4ud/anyone _ remember_when _these _were _ popular/
http://w w w.slideshare .net /dougkessler/the-search-for-meaning-in-b2b-marketing
https://twitter.com/PeterTatchell
https://twitter.com/LeoDiCaprio
CREATED BY
