4 Simple Strategies

For Converting

Visitors To Customers

One of the biggest marketing challenges for any business is

traffic. There are unlimited numbers of eBooks, websites,

blogs, courses, membership sites, video training and gurus

devoted to traffic.

But, all the traffic in the world doesn’t mean anything if

visitors arrive at your site and bounce straight off again like

fleas on a hot plate. That’s called a wasted opportunity.

MODERN MARKETING SPARK

Four Simple Strategies For

Converting Visitors To Customers

MODERN MARKETING SPARK

Offer a freebie gift as an incentive to opt-in to your list. This is a

classic online strategy: Collect the email addresses of your

visitors to build a list. It’s a cliche, but an unavoidable truth,

that “the money is in the list”. That’s why it’s very hard to make

a quick buck on the web. You have to put the time and work

in to build a list of loyal followers. Then you can look at selling

products and engaging more with your prospects.

Achieve this by providing valuable content, which your

audience wants and needs, or by solving a problem. And

make the sole purpose of your website or blog to get

prospects to join your mailing list.

Strategy: 1

MODERN MARKETING SPARK

Strategy: 2

MODERN MARKETING SPARK

Another way to achieve this same goal is to offer an e-course

in say 5 or 7 parts, a video training course or a newsletter.

Offer relevant content that your target market can use to

improve their business or lives in some way.

Strategy: 3

MODERN MARKETING SPARK

A different strategy, but a powerful one nonetheless, is to offer your prospects community. Hosting a forum or Facebook group is a great way to interact with your prospects. And by providing a platform where your prospects can interact with one another, you are adding another layer of value.

Strategy: 4

MODERN MARKETING SPARK

If you’re showcasing a valuable product or service (perhaps a

membership site), you might consider offering a free trial.

People love to try things for free and they can see the value

you offer if you let them have limited access to your content.

MODERN MARKETING SPARK

Of course, there are many more

strategies for converting visitors to

customers but these will get you

started. Once someone has opted-in

to your list you can stay in touch with

them, build a relationship and find out

which products and services they

need. Hey presto, that’s your product

development plan sorted too!

MODERN MARKETING SPARK

Need help?

Visit MMSpark.com