4 Key Steps to Share Your Brand’s Philanthropic Story

90% of Americans say that they are more likely to trust

and feel loyal to companies that back social causes.*

Making your Corporate Social Responsibility (CSR)

story readily accessible online is essential to engage

consumers, attract more eyeballs, and enhance your

overall brand image.

90%

STEP 1: Create a home baseYour web page is the home

base, a tool that allows you to

build awareness and support

your overall brand message.

List your focus, giving

program(s), and how your

audience can get involved.

Think of your dedicated 

CSR web page as the face 

of your giving program, 

consumers should 

be able to reference and 

navigate it easily.

STEP 2:

Paint a pictureWith our smartphones always in 

hand it is easy to gather pictures 

and videos on the spot. Use

these to give followers a behind 

the scenes look into your giving 

programs!

Making it as easy as possible for 

people to share your content, 

allows for maximum visibility 

(more eyeballs!) on your posts.

Repurposing your 

content for posting on 

a variety of platforms 

such as Pinterest, 

Instagram and Twitter 

is also key to spreading 

your message.

of Americans want to hear about CSR e�orts*88%

STEP 3: Give voice to your employeesHelp employees share on

their personal social media

accounts and o�er incentives

for spreading the word.

Chances are employees

already have a large network

on their social media

accounts interested in

learning more.  

Employees take pride in 

their company’s e�orts to 

make an impact on society, 

and consumers can relate 

to stories about employees 

getting involved and not 

just dollars spent.

A study by Deloitte showed that 96% of employees who volunteer report that the corporate culture at where they work is somewhat positive or very positive.

You can use the 

pictures, quotes and 

videos you collected to 

supplement your 

articles as well!

STEP 4: Write it downBlogging is the bread and butter 

of digital storytelling. People 

connect with brands when they 

feel like they are part of a story. 

Keep your audience posted 

with blog posts throughout your 

CSR program.

The truth is you do not have to be an

amazing writer to get started with blogging.

If you can share something that will resonate

with consumers emotionally then they are

more likely to discuss or share that content. 

Jump in and learn as you go! See what your audience is sharing and commenting on as well as where they are finding your content. 

You might find certain channels to be more e�ective in reaching your audience than others, or you may find a whole new market/audience 

by trying a previously untapped medium.

877-712-9495 • www.versaic.com

THE COMPANY WE KEEP

Do Good Better.

*Based on a study by CONE COMMUNICATIONS/ECHO GLOBAL CSR