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4 Free Tools to Map Your Social Media SuccessRock. Roll. Repeat.
(Or Adjust.)
lindsey miller petersen@linzlinzlinz [email protected]
Use Metrics to Improve Social Media Marketing
#1: Determine what stats matter.
#2: Evaluate your content strategy.
#3: Track your post and platform performance.
#4: Measure success. (community? sales? downloads? conversions?)
#5: Implement findings and track trends.
What are You Measuring?● At what average percentage rate are your social media platforms
growing?
● What’s the number of impressions your social media posts are
receiving, per platform?
● What was your best performing content last month?
● What percentage of your followers are engaged with your content?
● What’s your paid reach? What’s your organic reach?
Facebook Insights
Suggested Stats to Capture on Facebook
● Number of people engaged with your content.
● Number of people the content reached.
● Organic reach and/or paid reach.
● Number of consumers (The number of unique users who clicked
anywhere in your post.)
● Total reach of most popular post including that posts specific stats.
● Community growth.
Export Facebook Data for More Stats
Pinterest Analytics Pinterest Analytics
Suggested Stats to Capture on Pinterest
● Average daily impressions.
● Average daily & monthly viewers.
● Average monthly engaged.
● Top pin impressions in the last 30 days & boards with top pin impressions.
● Most repinned pins & boards with most repinned pins.
● Most clicked pins & boards with most clicked pins.
● Best in search (pins that rank higher in search)
● Power pins (pins with a high mix of repins, clicks & more)
● Community growth.
Pinterest Audience Analytics
Suggested stats to capture on Instagram
● Number of posts each month.
● Number of likes received on all posts.
● Collective number of comments received.
● Love rate (% of likes from your followers).
● Talk rate (% of comments from your followers).
● Spread rate (% of likes/comments from your non-followers).
● Best monthly post and it’s stats.
● Community growth.
Iconosquare Statistics (iconosquare.com)
Iconosquare Statistics (iconosquare.com)
Suggested stats to capture on Twitter
● Number of tweets sent each month.
● Total number of impressions over month.
● Total number of profile visits.
● Number of direct (or@) mentions.
● Engagement rate.
● Number of favorites, link clicks, retweets.
● Community growth.
Twitter Analytics (analytics.twitter.com)
Twitter Analytics
lindsey miller petersen@linzlinzlinz [email protected]
