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Discover how DECA chapters and associations can grow their social media presence and followers.
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Making Social Media Work for Your Chapter/Association
What do we post on our [insert social media site]?
3 Keys to Creating a Consistent & Successful Social Media Presence
1) Create Content2) Share Content3) Drive Engagement
Create Content
DECA Direct Online
• Social Media Correspondent Program
Create Content
• Your chapter/association should have at least 1 designated Social Media Correspondent who shares your successful events, program, activities, and chapter/association resources each month.
What topics could your chapter/association write about for DECA Direct?
Share Content
Share Content
• Your chapter should be posting and tweeting every DECA Direct article from your designated social media correspondent(s).
Share Content
• Your association should be posting and tweeting articles from correspondents in your association officer team and from chapters in your association.
Who in your chapter/association could be responsible for finding and sharing your DECA Direct content on social media?
What kind of system or schedule could you create to
make sure new content is being shared regularly?
Drive Engagement
DECA’s Twitter Days
Drive Engagement
• You should be posting something for every Twitter Day on all your social media channels.
• Encourage your members to share your post/post their own
• Encourage your chapters to share your post/post their own
How can you delegate responsibilities among your chapter/association officers
to make sure content is posted every Twitter Day?
Hashtag Campaigns
Drive Engagement
• Participate in all of DECA’s hashtag campaigns
• Create your own hashtag campaign• Participate in other
chapter’s/association’s hashtag campaigns
• Encourage your chapter/association members to participate in all the campaigns mentioned above
What are 3 ways you can begin to participate more in DECA’s hashtag campaigns?
What are 3 ways you can encourage your
chapter/association members to participate in
DECA’s hashtag campaigns?
Brainstorm 3 chapter/association hashtag
campaigns for the 2014-2015 year, ways you’ll promote them and how
you’ll track your success.
What are 3 ways you can participate more in other chapter’s/association’s hashtag campaigns?
What’s the final secret to social media success?
POST ONE TIME EACH DAY, FOUR TIMES A WEEK.
Janelle ScudderEmail: [email protected]: @jjscudderdeca
