2017 x Mad Men

con·trar·ian(kən-trâr′ē-ən)adjective

One who takes a contrary view or action, especially an investor who makes decisions that contradict prevailing wisdom, as in buying securities that are unpopular at the time.

Approach

● What do people want? ● Whats Current? ● Whats trending? ● What do people care about this very

moment? ● What makes people feel something?

Good or bad ● Live Optimizing● Quick testing - usually $100 or less

AUDIENCES

● LAL - use the ones most people aren’t using or customize them

● Use the newest audiences released by Facebook○ Example: 5+ Credit lines audience

for Credit Complete ● Interest Audiences● Demographic Audiences ● If people buy this they might also buy

that

People will spend money no matter what

Its our job to make sure they spend it with us or with our clients

How do we do that?

Innovation

Trendsetting

Do what hasn’t been done yet

If you’re trying to copy what’s being done right now you’re already in the past

I know I’m onto something good when most people say: “You can’t do that.”

Final Thoughts