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The 5 Essential Stories Fundraisers Should Be Sharing on Social Media Kalynn Amadio Ikalynn, Inc. Fundraising through social media is becoming more common because people feel good about giving, and giving online is easy. Story is the heart of your message and social media really values stories. What stories resonate with donors? There are 5 essential stories fundraising professionals and non-profits should be sharing on social media to drive engagement and grow the donor base. get these 5 stories right and you will strengthen donor relationships, create emotional connections that keep current supporters engaged and prospective supporters wanting to learn more about your cause. LEARNING OBJECTIVES/TAKEAWAYS: • Identify and understand the 5 essential stories to share • Identify 5 powerful ways to share these stories • How to make your fundraising efforts more social to improve social media ROI (return on investment)
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2014 Ikalynn, LLC [email protected]
The
5 Essential StoriesFundraisers
Should Be Telling On
Social Media
2014 Ikalynn, LLC [email protected]
2014 Ikalynn, LLC [email protected]
Greenpeace's goal is to ensure the ability of the
earth to nurture life in all its diversity.
2014 Ikalynn, LLC [email protected]
2014 Ikalynn, LLC [email protected]
“When people are abused and assaulted, it is like the doors to their souls slam shut. The goal of Joyful Heart is to let the light, and the life, back in – to banish the darkness and let the healing begin.” ~ Mariska Hargitay
2014 Ikalynn, LLC [email protected]
2014 Ikalynn, LLC [email protected]
Facebook’s CEO Mark Zuckerberg challenged Microsoft FounderBill Gates to the #ALSIceBucketChallenge
2014 Ikalynn, LLC [email protected]
AmeriCare FounderRobert Macauley advises, "You act now and worry about the red tape later".
2014 Ikalynn, LLC [email protected]
Why was your organization started to begin with?
Who identified the need?
What was that like for them?
What were their struggles in the beginning?
Ask these questions:
2014 Ikalynn, LLC [email protected]
2014 Ikalynn, LLC [email protected]
Pin caption: Children dance in a child-friendly space in Central African Republic. For a little while they can
forget the horrors of conflict.~UNICEF Canada
2014 Ikalynn, LLC [email protected]
An entire section of the website where advocates can share their personal stories and band together.
2014 Ikalynn, LLC [email protected]
Web: ikalynn.com
www.facebook.com/kalynn.amadio
twitter.com/kalynnamadio
www.linkedin.com/kalynnamadio
www.pinterest.com/kalynnamadio
plus.google.com/+KalynnAmadio
www.youtube.com/KalynnAmadio
Blog: www.kalynnamadio.com
2014 Ikalynn, LLC [email protected]
Learn More:
ActLocalMarketing.com#ACTLOCALmarketing
BoomersUltimateGuidePodcast.com@BoomersUltimate
2014 Ikalynn, LLC [email protected]
The
5 Essential StoriesFundraisers
Should Be Telling On
Social Media