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Here’s the secret ...
You don’t have to be everywhere
Know Your Audience
• Who is most likely to read your book?
• Where do they hang out?
• Invite yourself into their world … but remember: It’s their world!
• Build relationships and let them work for you
Photo Source: https://www.flickr.com/photos/jaako/
Know Yourself
• Be honest with your posting
• Be open
• Be findable (name recognition)
Photo source: https://www.flickr.com/photos/tza/
Dos and Don’ts
• Do be respectful
• Do be a risk taker
• Do be honest
• Do respond timely
• Don’t create or get in the middle of drama
• Don’t be a constant promoter
• Don’t assume too much; remember, you might still be “stranger”
Social media
• Facebook, Twitter, Linked In, About.me, Pinterest, Amazon, Goodreads, Instagram, Vine, Blog
• Connect them together as much as possible
• Post smart, not more
• Play nicely
• Keep current on their policies and trends
– (4-6 week changes in algorithms of Facebook)
Facebook Pages, Groups and
Walls• Groups—people are added; only notified
when Friends post; personalize Facebook “wall”
• Pages—created and people like; gives stats and allows scheduling; can pay to promote; Very few viewings—hard to keep in front of your likers
• Wall—personal; can be as private or open as you wish; allows ease of commenting
Find this presentation
http://www.slideshare.net/minivanmomma2
