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For Marketing Your Property and Destination with
Social Media
Hoosier Hospitality ConferenceApril 21, 2015
Get these slides here::http://sarahtpage.com/HoosierHospitality/
Showcase Your Partners
Boost Your Posts
Facebook Boosted Posts
Participate on Yelp! and TripAdvisor
Respond to Reviews
Respond to Reviews
Use LinkedIn for Meetings & Group Travel
Use Hashtags
Be Human
The most awesome example EVAH!
Create a Sense of Urgency
Get Mobile
Mobilegeddon
Feature Amenities
Add User-Generated Content
CASE STUDY
Experience Columbus Year-round Instagram
WHYShowcase things to see
and do in the destination
Increase followers and engagement on @ExperienceColumbusaccount
Encourage use of common hashtags like #ExpCols and #CbusFoodScene
HOW Post original content when possible
Comment and like photos with Columbushashtags
Repost exceptional photos that use Columbus hashtags
Try Photo Repost
RESULTS95% of photos are
reposted images
During 2014:
Photos tagged with #expcols increased 191%
Followers increased 107%
Interactions increased 55%
Use Facebook Offers
Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
Facebook Offers
Engage with Customers
Ask Questions
Tie In To Trending Topics
Host a Contest
CASE STUDY
Instagram / Facebook Photo
Contest
WHYCreate awareness of
Bastrop’s “Buy It In Bastrop” shop local initiative
Promote the many ways to enjoy downtown Bastrop
Build a repository of photos
Increase @BuyBastropTXInstagram followers
HOW
Ran Dec. 1-31, 2013
Contest announced on Facebook, Twitter, & Instagram
Photos must depict shopping, food, and fun during the holidays
Must use #BastropHolidays
Weekly winners
Fan vote for grand prize
$200 shopping spree in a Bastrop store
Instagram Promotional Graphic
RESULTSFacebook likes
increased 29%
Instagram fans increased 35%
126 contest entries
68 new photos to promote downtown Bastrop
Provide Excellent Customer Service
That’s Brandi! That’s the Four
Seasons Hotel Austin!
Use Twitter for Market Research
Start a Blog/Become aSubject Matter Expert
Use Local Experts
Embrace Controversy
Can I Help?
Call Me!
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage
Thank You!Questions?
