Share Your Passion!

‘Social & Personal Advertising Network’

Presented by: Giampaolo Chiello, Italy co-Founder & CEO giampao@admingle.com, M: +39 347 0661711

“The Power of the People is much strongerthan the People in Power!”

Brands Wahim Ghonim

Pitch Share Your Passion!

Some adMingle Lovers

* 100+ Happy customersSome Awards

WW Sharing

Social Transactions a DAY!

Share Your Passion!

Pote

ntial World Socializing >

~60 hours / month~7.5 working days

WW Sharing

Social Transactions a DAY!

Share Your Passion!

Pote

ntial

Tweets > 600m

Videos > 3bn

Pictures > 300m Shares > 2.7bn

Posts > 56m

Check-in > 38m

Messages > 64bn

World Socializing > ~60 hours / month~7.5 working days

ChinaIndiaFacebookTencentWhatsappUnited StatesGoogle +IndonesiaLinkedInTwitter

WORLD POPULATION

123456789

1011

/’mingle/ - ‘share any piece of information from any source to any social networks’

Share +

Value =

Vision

ShareEconomy

Share Your Passion!

/’mingle/ - ‘share any piece of information from any source to any social networks’

Share +

Value =

Vision

Social Economy

Share Your Passion!

to Share to Mingle

Share Your Passion!

Global Expansion

Global Digital Media Spending by Region 2013

How?

Change the way we ‘do’ social networks!

Share Your Passion!

Campaign Process & SourceShare Your Passion!

analytics

Nano-PublishersACCEPT / REJECT

Gather Data

Website E-Commerce Websites Affiliate Websites

Publish Campaign

Campaign Brief

Segmented Nano-Publishers

(Users)

Technology &Innovation

Change the way we ‘do’ social networks!

Share Your Passion!

• Legitimate Country – Clicks belong to the country the campaign takes place

• Legitimate IP– Clicks that are not in adMingle IP fraud list

• Click count limitation per IP number– adMingle counts up to 3 clicks for each IP traffic

• Legitimate Click behavior – adMingle checks the click traffic per user– adMingle checks unusual peaks in number of clicks

• Duplicate Clicks– adMingle checks whether there are duplicate clicks and

eliminates their count

Share Your Passion!Anti Fraud System

Scoring System Structure

Active Usage

Content Quality

User Popularity

Personal CPMTrue Reach Scoring

Local

Remote

adMingle Scoring System is composed from three

main calculation ‘Elements’Those elements are calculated & distributed between two different user layers.

The system not only analyzes the first level followers which we call locals but

goes deeper to find the true reach and impact of the user by analyzing second

level connections which are called remote users.

Share Your Passion!

Currently AvailableShare Your Passion!

adMingle.EffectAwareness Campaigns

True Reach based via Twitter

adMingle.ClickCost per click campaignsMultiple social networks

Campaign Summary

Change the way we ‘do’ social networks!

Share Your Passion!

Campaign DemographicsShare Your Passion!

70.21%

27.66%

2.13%

25-34 35-54 55+

Demographics

Ancona; 0.47% Cremona; 0.47%

Genova; 1.89%

Latina; 0.47%

Lecce; 1.42%Milano; 12.47%

Monza e della Brianza; 2.36%Pisa; 0.47%Pistoia; 0.47%

Roma; 12.74%

Teramo; 0.47%

Torino; 3.77%

Verona; 13.21%

AgrigentoAnconaArezzoAscoli PicenoBariBergamoBolognaBresciaCataniaCatanzaroComoCosenzaCremonaEnnaFirenzeFrosinoneGenovaGoriziaGrossetoLa SpeziaLatinaLecceMantovaMessinaMilano

Age Gender

Location

Man;

45%Woman

; 55%

Man Woman

Campaign PerformanceShare Your Passion!

1/29/2

014

1/30/2

014

1/31/2

014

2/1/2

014

2/2/2

014

2/3/2

014

2/4/2

0140

200400600800

1,0001,2001,4001,6001,800

17

1,606

920784 928

689

4216

1,282

623 368 394286

0

Total Clicks Costed Clicks

Click Performance

t.co; 5.15% facebook.com; 30.92%

m.facebook.com; 35.05%

Google Plus; 17.52%

Other; 11.36%

t.co facebook.com m.facebook.com Google Plus Other

Traffic Source

Message Screen Shots

12/02/20144,4004,6004,8005,0005,2005,4005,6005,8006,000

5,964

5,000

Total Clicks Paid Clicks

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,0001,371,776

True Reach

ProductsShare Your Passion!

adMingle ConnectAPI for third party developers & Social Scoring Value Sales

adMingle.EffectAwareness Product; aCPM – Cost Per Reach

adMingle.Click Performance Product; aCPC – Cost Per Click

adMingle.ClubsAffiliate Program

adMingle.Play

User Generated Video Campaign

CTR.BoosterDisplay Advertising Booster

Mingle.ButtonE-commerce Notifier & Loyalty

adMingle.Lead Lead Generation; aCPL – Cost Per Lead

adMingle.QuestAcquisition Product; aCPA – Cost Per Acquisition

adMingle.InstallaCPI – Cost Per Install

“to change the way we share on social networks by Adding ‘value’ to

people shares”

Why?Share Your Passion!

#Let’sMingle

Change the way we ‘do’ social networks!

Share Your Passion!

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www.adMingle.de

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