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13 Pinterest stats to know so you can maximize your reach
Customers spend more money when they convert via a Pinterest referral than any other social referral... with an average order value of $80.54
Source: Monetate
1. Avoid human faces
Source: Curalate
Among images shared by brands, those without human faces are repinned 23% more often
Source: Hubspot
Images with 10%+ background fill receive 2-4 times more repins than images with less than 40% background fill
2. Background wins
Source: Curalate
Choose red, orange and brown—these three colors outperform blue by nearly 2:1 in repins
3. Color choice
Source: Curalate
Images with multiple dominant colors have 3.25 times more repins than images with a single dominant color
4. Number of colors
Source: Hubspot
Very light and very dark images are not repinned as often as mid-range color photos
5. Mid range
Source: Curalate
Images that are 50% saturated have 10 times more repins than very desaturated images
6. Saturation
Source: Curalate
Tall images are shared 67% more often than short images—aim for 800 x 1,200 pixels
7. Go tall
Source: Curalate
Images with a smooth texture are repinned 17 times more than images with a rough texture
8. Texture
Source: Marketing Pilgrim
Pins with 200-300 character descriptions get shared 57% more often than shorter or longer pins
10. Text counts
Source: Marketing Pilgrim
Pins with prices have a 36% higher chance of being liked
11. Price is right
Source: Marketing Pilgrim
A call-to-action in the description increases your engagement by 80%
12. Time for some action
Source: Ahalogy
The target number of pins per day in order to optimize reach is 10-15
13. Hit it
