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10 Instagram Strategy Tips for Hoteliers

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Page 1: 10 Instagram Strategy Tips for Hoteliers

S T R A T E G Y T I P S

F O R H O T E L I E R S

Instagram has grown by leaps and bounds in the last few years, and brands can't a�ord to ignore the platform. Here are 10 tips to help

hotel marketers manage their page.

© 2016 STR, Inc. All Rights Reserved. illustrations: jon edwardsSource: Social Media Today

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Adding your Instagram feed to your website=more followers.

Put a trackable link to your company’s website in your bio.

If running a new promotion or sale, change the link. Use Bitly or Google’s URL shortener

Tools like VSCOCAM,

Afterlight and Priime have

uniquely styled features.

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landscape square portraitThink cool or warm.

Schedule your posts in batches.

Make use of one-minute videos.

Maximize your 30-hashtag limit.

Leverage di�erent mobile editing tools.

Only use one filter for brand consistency.

Maximize the resolution of your photos.

Don’t forget to include a location.

Curate free user content.

One click saves you time and money.(Schedugram or Hootsuite)

Schedule?This allows

followers to click on the location to see more about

the location.

Gives future guests a look inside the brand. Find what works and keep making that content.

Add the hashtags into a separate comment so they stay hidden.

TAKEN BY A LOYAL CUSTOMER

Have a day where you feature one account; audience will be more inclined to share things about your brand.