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S T R A T E G Y T I P S
F O R H O T E L I E R S
Instagram has grown by leaps and bounds in the last few years, and brands can't a�ord to ignore the platform. Here are 10 tips to help
hotel marketers manage their page.
© 2016 STR, Inc. All Rights Reserved. illustrations: jon edwardsSource: Social Media Today
5 18 12
Adding your Instagram feed to your website=more followers.
Put a trackable link to your company’s website in your bio.
If running a new promotion or sale, change the link. Use Bitly or Google’s URL shortener
Tools like VSCOCAM,
Afterlight and Priime have
uniquely styled features.
2048x2048P I X E L S
1638x2048P I X E L S
2048x1536P I X E L S
landscape square portraitThink cool or warm.
Schedule your posts in batches.
Make use of one-minute videos.
Maximize your 30-hashtag limit.
Leverage di�erent mobile editing tools.
Only use one filter for brand consistency.
Maximize the resolution of your photos.
Don’t forget to include a location.
Curate free user content.
One click saves you time and money.(Schedugram or Hootsuite)
Schedule?This allows
followers to click on the location to see more about
the location.
Gives future guests a look inside the brand. Find what works and keep making that content.
Add the hashtags into a separate comment so they stay hidden.
TAKEN BY A LOYAL CUSTOMER
Have a day where you feature one account; audience will be more inclined to share things about your brand.