Wi-Fi Proximity Marketing | Main Street WiFi presentation

MERCHANT BENEFITS OVERVIEW

Agenda

• About Main Street WiFi

• Why is FREE Wi-Fi important?

• What is WiFi Proximity Marketing?

• How does it work ?

• What are the benefits for your business?

• What are the benefits for the consumer?

About Main Street WiFi?

Detailed Advertisements

Advertisement Injections

Advertisement Overlaying

Main Street WiFi is a cloud-serviced, direct response, location-based, WiFi marketing technology that is designed to geofence shoppers and deliver highly targeted and relevant advertising media; based upon the consumers location, behaviours, and interests. Utilizing proprietary technology devices.

Does This Look Familiar?

Why is free Wi-Fi important?



86% of all tablets require a Wi-Fi connection to access the internet.

75% of smartphone owners use Wi-Fi on their devices.

Even the “least” interested shoppers, age 45+, are over 77% influenced by in-store

Wi-Fi availability

TABLETS ARE HUGE Wi-Fi IS EVERYWHERE Wi-Fi IS FOR EVERYONE

86% 75% 77%


WHAT IS WIFI PROXIMITY MARKETING?

Main Street WiFi Marketing is a new state-of-the-art technology that delivers local, regional, and national advertising to Shoppers while they take advantage of convenient, Free Wireless Internet Access as they shop.

HOW DOES OUR HOTSPOT WORK?




Main Street WiFi shoppers are incentivized to use the system by getting free Wi-Fi Internet access that is compatible with 99% of all phones and wireless devices. And does not require the consumer to download or install anything to their device.

HOW DOES OUR HOTSPOT WORK?

Customers Come To Your Free Wi-Fi Proximity Hotspot

1st

HOW DOES IT WORK?

Customers Log In Using FaceBook Connect Or their Mobile #

2nd

HOW DOES IT WORK?

Customers Enjoy Free Wi-Fi & Special Promotions

3rd

These are YOUR customers!

A WiFi Proximity HotSpot Presents Incredible Opportunities!

MAIN STREET WIFI TARGETS MOBILE

Targeted DeliveryHigh ConversionInstant Track, Measure & TestCost Effective

Unlike traditional retail advertising channels, Main Street WiFi creates a new way for retail advertisers to deliver and engage consumers in a live responsive “REAL TIME” Proximity delivery.

What’s the value of “Real Time” advertising?

Standard ad production for print, TV or radio takes at best days for development but usually weeks or months before distribution is available. With Main Street WiFi merchants create an ad anytime, set it live immediately, target response, test call to action, identify consumer response and evaluate sales response metrics in real time!Main Street WiFi is the new standard in retail marketing & advertising!

What are the benefits for my business?

Publish your own advertising banners, promoting your location, offers, upcoming events and co-partner brand marketing. It’s your Wi-Fi and your location. Engage your customers with coupons, offers, promotions, social media, videos and more!

ENGAGE YOUR CUSTOMERS

Main Street WiFi promotes social media sharing by including numerous popular social media links, plus share with a friend by email and text messaging in every system advertisement. Also included is an RSS coupon feed that notifies subscribers of new offers & deals automatically within their browser window.

MAIN STREET WIFI SOCIAL MEDIA SHARING

WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER?

Your deal ad is a carefully crafted, professional looking advertisement complete with…


Your address Your logo Tap-to-call phone number Tap-to-view location map Tap-to-share with numerous social media Tap-to-view your website and promotional video Tap-to-view your app













Main Street WiFi proactively injects advertisements into the shoppers free WiFi session when a shopper views a webpage matching the type of products or services to that of an advertiser on the system.

Advertisements can also be delivered as Ad-Overlays, overlaying existing ads on the web pages shoppers visit. Devices analyse web pages and overlay advertisements with the same size advertisements from local, regional, and national merchants on your network.

Upsell advertising opportunities include Video infomercials/commercials displayed at configurable intervals. Default Ad injections, Banner advertising, Email marketing, and text messaging.

Advertisements are displayed through mobile and web interfaces. Shoppers can view and select offers, deals, and discounts that are of interest using their mobile phone/device and on their personal computer.

Main Street WiFi extends the marketing area to the shopper’s home or office once they signup. Shoppers can view and save offers, deals, and discounts from the convenience of home or office, then redeem them using their mobile phone. Deals are stored in a special Mobi-Wallet system that also displays their aggregated savings.


Main Street WiFi proactively injects advertisements into the shoppers free WiFi session when a shopper views a webpage matching the type of products or services to that of an advertiser on the system.

Advertisements can also be delivered as Ad-Overlays, overlaying existing ads on the web pages shoppers visit. Devices analyse web pages and overlay advertisements with the same size advertisements from local, regional, and national merchants on your network.

Upsell advertising opportunities include Video infomercials/commercials displayed at configurable intervals. Default Ad injections, Banner advertising, Email marketing, and text messaging.

Advertisements are displayed through mobile and web interfaces. Shoppers can view and select offers, deals, and discounts that are of interest using their mobile phone/device and on their personal computer.

Main Street WiFi extends the marketing area to the shopper’s home or office once they signup. Shoppers can view and save offers, deals, and discounts from the convenience of home or office, then redeem them using their mobile phone. Deals are stored in a special Mobi-Wallet system that also displays their aggregated savings.


MERCHANTS CREATE AND MANAGE THEIR OWN ADVERTISING

Merchants have the ability to create and manage their own advertising 24/7 using a simple and fast 100% templated system. Advertisements can be managed, edited, or recreated as often as they choose. Merchants have their own performance and predictive analysis reports to maximize their opportunities.

Main Street WiFi uses a proprietary hotspot management system that makes it easy to quickly add new Wi-Fi devices

to the portal, and seamlessly integrates into existing networks

Works with any network setup

DESIGNED WITH SECURITY

VLAN

Free Wi-Fi User

Free Wi-Fi User

Free Wi-Fi User

Main Street WiFi

Cloud ServersMaintenance

Main Street WiFi

HardwareDevice

Wi-FiWAN

LAN

Wi-Fi

Wi-Fi

WORKS ON ALL DEVICES

What About The Consumer?




Main Street WiFi has the ability to deliver highly relevant advertisements into the free WiFi session, and target shoppers Geographically & Psychographically - based on a shopper’s interests & behaviours, by device manufacturer, browser type, device operating system, and to the advertiser’s competitors that shoppers may visit to price shop.

MAIN STREET WIFI CONSUMER FEATURES

Features include: Free internet access No password required Shop from home/office Mobile Wallet stores discount coupons Redeem offers with a mobile phone Contextually targeted offers Share discounts and deals with Social Media Access to special discounts and deals by local merchants that may not be advertised or offered anywhere else

WHAT IS MOBILE WALLET?As consumers browse the WiFi network and opt to redeem an offer the consumer creates a Mobile Wallet account where offers are stored for redemption. Once there the Mobile Wallet tracking associates the mobile consumer to all activity where through the Mobile Wallet the consumer sees;

1. Pending Redemptions 2. Total Spend 3. Favorite Merchants 4. Savings & More

But through the Mobile Wallet retail advertisers receive critical real time data;

Why is Mobile Important?

Mobile coupons get 10 times the redemption rate of traditional coupons and mobile ads get 3x the clicks. (Borrell Associates 2012)

Mobile internet usage is projected to overtake desktop internet usage by 2014. (Microsoft Tag)

Local mobile ad spend is going to grow from $800m to $18b by 2016. (BIA Kelsey)

Nearly one in three would like brands to send them promotions via mobile device (KO Marketing Associates)

70m mobile coupons will be redeemed in 2013 with an aggregate value of $2.1b (Location Based Marketing Association 2013)

1 out of 4 smartphone users consider proximity of the retail business location the most important factor when looking for information via mobile device; (xAd/Telmetrics-U.S. Mobile Path-to-Purchase Study)

Get to know the shoppers in your Network areas with Big Data!Main Street WiFi provides opt-in and verified information unavailable elsewhere.

Opt-in and verified mobile phone number First name & last name Address, City, State & Zip Opt-in email address Up to 580 consumer interest segments First use date Shopping location Number of subsequent system uses List of redeemed categories List of items shoppers search for most by category and keyword Has this shopper price shopped you with a competitor – when and with whom Social Media, Email & Text sharing propensities Mobile device brand and model

Unlike traditional marketing, Main Street WiFi can track and measure the impact of a single activity and by the consistency of activities provide groundbreaking, comprehensive information that is fully compliant with Can Spam Act and Do Not Call legislations.

No other WiFi marketing system can offer the analytics Main Street WiFi offers!

MARKETING DATA AND LOCAL SHOPPERS

The Mobilution?……that’s Main Street WiFi

Using our one-of-a-kind technology, Main Street Wifi provides a total solution for anyone who wants to create public awareness or promote their brand, members, locations, messages, services or products.

This new state-of-the-art technology was developed….

to reach your customers

to deliver your advertisements

to their mobile device

and extend the proximity marketing area to the consumers home and office

Thank You!

Does your current WiFi engage your customers with coupons, offers, promotions, social media, videos and more?

Does it provide analytics from available Big Data that you can track, measure and test the performance of your advertisements?

Does it grow your customer database for retarget advertising opportunities?

THE U.S. UNTAPPED MARKETPLACE

990,000 RESTAURANTS 391,377 SALONS 165,000+ CLUBS 500,000+ WAITING ROOMS 475,000 PUBS

7,800 CHAMBERS 6000+ INFORMATION CENTERS 450,000+ CHURCHES MILES OF BOARDWALKS 17,000+ DEALERS

10,585,177+ UNTAPPED REVENUE PARTNER LOCATIONS AVAILABLE

PLUS ANOTHER 26 MILLION OTHER BUSINESS LOCATIONS

Small Business & Entrepreneurship

Wi-Fi Proximity Marketing | Main Street WiFi presentation