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Why should you start a web design company today?
By Abir Das
• You’re interested in website designing. Now it’s time to turn your interest into a solid business model. In this presentation we will share with you the following secrets:
Looking to start your own business?
• How to set up a successful web design company?
• Why Web design business is growing in India?
• How to get clients?
• After selling website services, what other services could you offer?
• How to get clients to recommend you?
• How much to charge?
• How to safely receive payments?
• What CMS to use?
• You can earn more than Rs. 1 lakh a month by setting up your own web design company.
• Low barrier to entry: Minimal investment, low risk.
• You can make profit from the very first customer.
• Skills required: a) Basic project management skills. b) Some understanding of how websites are made.
Start your web design company
Why Web Designing is Big Business in India?
• Fewer than 5% of businesses in SME sector have a website.
• Internet ad spend is expected to grow by 30% to Rs. 3575 crores in 2015.
• The average price of a basic website starts at Rs. 15,000 in India.
• “Website designers” consistently get more than 4 lakh hits on Google per month.
• There are many website builders to choose from: Big rock, Moonfruit, Weebly, Squarespace. They provide easy to build website services. However, if you’re looking for the most economical solution that provides you 100% customization, uCoz is the one.
• Right time to start is NOW!
- Learn how to create websites quickly and efficiently. Practise on a web builder that allows you to create any site. The web builder should contain: a) Variety of free templates b) Access to code c) Access to forum. A good sign of an excellent web builder is the number of websites built on the CMS.
- Create your own website as a testimonial to your capability.
- Make several different sample sites to showcase clients in different industries.
- Always benchmark your competitors.Monitor what services your competitors are providing.
- Market yourself/ skills/ capabilities/ business via freelancing websites.Links http://freelancer.in/, worknhire.com, https://www.elance.com/
- Form a community/ database of freelancers who have expertise in web development.This will help you continuously learn about new developments. Also, it will help you form a team.
- Learn and understand customer requirement.
- Find your first customer!
Steps for setting up your business
• Create a complete profile on top freelancing websites such as Freelancer, Odesk, Elance and Worknhire. Bid on prospective projects.
• Create a Skype id for customers to reach you. You can also create a pop up for collecting email ids on your website.
• Communicate your work through social networks. For daily engagement, post digital tips on SEO, adwords, analytics.
• Promote your business locally. For example, create free websites for major Indian festivals in your community - Diwali, Holi. You can also create free websites for schools. This will let your community know about your services and what quality you provide.
• Invest in local keywords to get leads. For example, website designers in Mumbai. Other keywords you could invest in: ecommerce website designer, website design company.
• Publish your complete work and customer testimonials on your website. This will give your customers a complete perspective of your work in one snapshot.
How to get clients?
TOP TIP: Always ask for 50% downpayment prior to completing a website. This will help you attract only serious customers.
- Website designing
- E-commerce development
- SEO
- Mobile optimisation
- Installing social widgets
- Social media marketing
- Graphic design
- Blogging & copyrighting
- Post campaign analysis
Your Business model
Your unique proposition
“Fast, economical and modern websites”
Services
• Customer 1: Customer 1 will ask for websites to promote their own business/services. E.g. Portfolio, Company sites, School sites, City portals.
• Customer 2: Customer 2 will ask for websites with transactional capabilities. This customer needs payment gateways to be installed. Industry insight- India’s ecommerce market is worth $12.6 billion in 2013. It is growing at 30%. Cash On Delivery payment comprises 50-80%of online transactions. Make sure you include Cash On Delivery as a payment gateway.
Your Business model
Types of customers
One time fee for website designing
How much you could charge your clients?
TOP TIP: Create a paypal account to receive payments safely.
Multifunctional portal
Link: http://vectorboom.com/
Sample website
Sample website
Ecommerce website
Link: http://mmmindia.in/
Link: http://furniturepal.co.uk/
Your Business model
- Case 1Starting your businessGetting 1 basic project per month.If you pay for the whole year:Fixed cost for using maximal: Rs. 9386/year; Rs.782/monthVariable cost per client using Basic plan (1) : Rs.2152/year; Rs.
180/monthVariable cost for full year with 12 customers: Rs. 25,824Revenue: Rs. 12500 x 12= Rs.150,000Profit: 150,000- 35210= Rs. 114790
- Case 2Growing your businessGetting 2 basic, 1 advance, 1 Pro, 1 Premier projects per
month.If you pay for the whole year:Fixed cost for using maximal: Rs. 9386/year; Rs.782/monthVC per client for basic (2): Rs.360/month; Rs.4320/yearVC per client for advance (1): Rs. 240/month; Rs. 2880/yearVC per client for pro (1): Rs. 300/month; Rs. 3600/yearVC per client for premier (1): Rs. 480/month; Rs. 5756/yearTotal VC cost for the year: Rs. 16556Revenue: 300000+210000+330000+420000= Rs. 1260000Profit: Rs.12,34,058
0
500000
1000000
1500000
2000000
Cost Revenue Profit
Starting your
business
Growing your
business
Expanding your
business
Your Business model
- Case 3Expanding your businessGetting 3 basic, 2 advance, 1 Pro, 1 Premier projects
per month.If you pay for the whole year:Fixed cost for using maximal: Rs. 9386/year; Rs.782/
monthVC per client for basic (3): Rs.540/month; Rs.6456/
yearVC per client for advance (2): Rs. 480/month; Rs.
5760/yearVC per client for pro (1): Rs. 300/month; Rs. 3600/
yearVC per client for premier (1): Rs. 480/month; Rs.
5756/yearTotal VC cost for the year: Rs. 21572Revenue: 450000+420000+330000+420000= Rs.
1620000Profit= Rs. 15,89,042
0
500000
1000000
1500000
2000000
Cost Revenue Profit
Starting your
business
Growing your
business
Expanding your
business
Summary
• Market size: http://en.wikipedia.org/wiki/E-commerce_in_India#cite_note-2
• Internet population: http://www.internetworldstats.com/asia/in.htm
• Number of online buyers: http://www.forbes.com/sites/forrester/2014/08/07/amazon-india-and-flipkart-are-betting-big-on-india-ecommerce-growth/
• Domain registration: http://www.slideshare.net/archibiswas/marketing-strategy-of-web-designing-service-by-group-a14
• Presentation: http://www.ucoz.com/partners/
• Internet ad spend: http://www.livemint.com/Consumer/lDBCONmbbzdRiPNJb63WtI/Online-ad-market-in-India-likely-to-grow-30.html
• SME website: http://www.informationweek.in/informationweek/news-analysis/277154/percent-smes-india-website-reveals-google-ficci-report
• Internet usage: http://www.dazeinfo.com/2014/10/20/ecommerce-india-6-billion-industry-2015-disppointing-slow-growth/
Sources
