Whatsapp marketing-ebook

A Simple Introduction to

Whatsapp

Find out how you can grow your business with ZERO marketing budget by using Whatsapp!

Digitizor Media & Web

Marketing

https://digitizormedia.com/whatsapp-help/

https://digitizormedia.com/whatsapp-help/

Table of Contents

0 Introduction

1 Why Whatsapp works?

2 Strategies that I am using (including short Case studies)

3 What works and what does not

4 SPAM or How not to Piss-off your potential customer

5 Whats next & how may I help

6 Bonus: Tools that I use to execute the campaigns

7 Disclaimer

1 digitizormedia.com/whatsapp

https://digitizormedia.com/whatsapp

INTRODUCTION

WHY YOU SHOULD CARE?



IntroductionDo you care?

I would not go into the details as to what is Whatsapp and how it works or so. The reason you are reading this book in the first place is you are already aware of Whatsapp as a platform but are looking to leverage its power into your marketing or business strategies.

Some crucial Whatsapp numbers for your eyes to drool on:

•600 Million (60 crore) : Number of monthly active WhatsApp users worldwide in August 2014

•Rs. 2403: Approx value of each Whatsapp user! ($40)

•195 Mins.: Avg. amount of time users spend on Whatsapp Weekly!

•72 out of 100 users who have installed Whatsapp - use the app daily - highest app engagement, even more than Facebook’s app!

•4.8 crore - thats the number of active Whatsapp users in India and this is half as compared to that of Facebook!

The fact that Whatsapp is totally free of charge makes it one of the best platforms to create engagement and awareness of your brands. Where else you would be able to acquire a customer that is worth Rs. 2403 without paying a single buck?



Caption and Photo Credit: Thats my team executing a Whatsapp campaign for a restaurant based out of Pune - Customer Well-being!

“WhatsApp now has 48 million active

users in India alone, its single largest

country.”- Jan Kuom (Whatsapp Founder)



Why Whatsapp Works

Things You need to understand



Why Whatsapp works?Whatsapp works so effectively because of its very personal nature. As an user you may have more than 1000 friends on facebook but do you ever talk with all of them? No.

But with Whatsapp you have those contacts in your list with whom you might have had familiarity in the past or atleast know them by face since Whatsapp uses your phone’s contact list. Apart from that Whatsapp made it really easy for users to communicate using Chat. When whatsapp started it was just Text chat and aimed to reduce user’s mobile bills but cutting out SMS usage!

Anyways, its all about engagement. You can send pictures and voice messages to your friends in no matter of time using Whatsapp - click picture and send.

Now, as a business this provides you a direct live channel for your customers to talk to you - be it a complaint or a question about your product. Using Whatsapp users can expect instant answers from your company and this kind of a personal, quick experience that cannot be expected from a website or even a Facebook page.

As a prospective customer who has his/her wallet out and is just about to make a purchase - this kind of personal interaction with your business makes it more comfortable for them to go ahead and seal the transaction.

Not only this, in case of a problem they can expect faster resolution. I would like to ask you a question - Is it not more comfortable to chat with a random unknown person (customer care) rather than talk to them on a phone call?



Caption and Photo Credit: The first chart shows the rapid growth of Whatsapp interest and usage all across India and the map shows a rough density of Whatsapp search on Google



MY STRATEGIES

COPY THEM / REUSE THEM*



Well-BeingTaking care of customers?

Here are some tips from one of the campaigns that I have helped in with for a client of mine whose business is in the Food industry.

Pull out your existing orders, delivery receipts and gather the numbers from them - make sure you choose only those users who have eaten from your joint with you in the last 2 - 3 days.

Send a short message reminding them of their order or their visit and that it was very nice of them to choose your food outlet. Ask a question as to if there is something that they would like to tell about their experience

Use rating based questions viz. How would you rate the Tikka Paneer on a scale of 5 or How was our waiter’s service. please rate out of 5.

If your customer replies back then it is great. This is genuine lead and interest that you just gained! Reply them gently with a thank you and keep a note of this number. (I do this using a super cool in-house tool that I made for my clients)

After you see the seen notification on your user’s side and the user has not replied for more than 3 - 4 hours then, send another reminder. But if you do not receive a reply after that, do not message again - we do not want to spam the user. If they block you, you lose a prospect!



Offer PitchHelp them with the best

optionDid you know that most of the young office-goers prefer to order food from outside or eating out during lunch break?

As a food business owner this is your best bet to get repeat business from a customer who has already ordered food from your joint.

Send a message like this - Hi {XYZ} you had ordered food with us yesterday and based on that we are offering a 15% discount if you order lunch today before 2pm.

This kind of discount would not only make your prospect more firm to order food from you but he / she will also share the same offer with his / her colleagues around him, resulting in extra orders for your eatery!

Another message that I used in a different campaign with a Restaurant business in Bandra, Mumbai:

Hey {ABC}, we are offering a flat 20% discount on Brunch this saturday for a group of 4. make sure you get your friends / family with you. What would you like as the welcome drink - Mango Salsa or Appletini?

You won’t believe, it worked wonders. This one message brought in not 4 but 12 customers!!!! staggering. Also, we found out that many people have never heard about ZOmato.com before!



Whats-RetailTake Advantage of Viral Trends

Incorporating viral trends in the market into your Whatsapp marketing campaign will work wonders. As an example I will use a case of one of my clients from the Fitness industry who used the ALS Ice Challenge to their advantage to connect with their past clients (who had left the gym).

I asked the Gym owner (based out of Kormangala in Bangalore) to make a list of his existing customers and put them into my in-house whatsapp lead management system. The benefit of using my software is that it lets you easily scale your Whatsapp Marketing process - just imagine how tough it would be replying to 10 different customers using just your phone!

After this, we sent the exact message as shown below:

Hi, {ABC} you used to be a member at K’s Gym. Just wanted to check how is your fitness training / workout going on now. Let me know if you know any help.

Second message after 5 mins: We are running the K-get-fit -in a month challenge based on the Ice Water Bucket challenge. want to know more about it?

And the results of these messages were simply great. Most of the users were happy that the Gym got in touch with them to find out their fitness status even though they were not customers anymore.

Final Result - 3 new signups and 11 interactions!



Brand-ContestsConversion using

Active Engagement

We all know that organising contests and giveaways are one of the best ways to engage with your current customers and also help get new customers.

In another campaign for my client who runs a large apparel store in the SGS Mall in Pune we used an innovative contest on Whatsapp to where the winners would get gift hampers of decent value. This is what was done:

1. Put up a banner regarding the contest at many places in the store and in the mall. The banner had following exact text:

Be ABC’s next youth icon. Add 98******3* on whatsapp and take part in the Glimse contest. Send Your name to above number on whatsapp to register.

2. After that we created 3 different Whatsapp groups to accomodate all the 129 registrations (Whatsapp’s 50 users per Group limitaion) and started the contest by sharing a picture of an apparel product in a group and asking users to caption it.

Best entries were chosen by user voting using a simple Voting platform that is Whatsapp compatible (available in our in-house management tool)

Results - Awesome user awareness, brand recall (due to new marketing method) and increased footfall in the store!



Whats-FutureUsing customer feedback to

build your next offering

When you have a loyal customer base you, as a business, need not worry about future (for a while atleast). But, as they say, you never know how soon trends change and you need to keep up with hour competition by offering new products to your existing / loyal customer base as well as you new customers.

Now that, you have created a successful relationship with your consumer using Whatsapp, why not leverage it to get feedback for your next product so that when you launch your product, you can do away with the guessing game of whether or not the product will be a success.

I used this strategy to help a toy store launch a successful educational product for kids in Noida. A whatsapp message was sent to Phone numbers of parents who had purchased education related toys for their kids. Here it is:

Hey {CBZ} Thanks for buying the KLM Set last week. I hope your kid is loving it. We are launching a new suit of toys for your kids. Here are some pics, do let us know what do you think.

After some messages, the store owner received useful feedback and also these users ended up becoming the first customers of this toy set when it was launched!



STRATEGY FAIL

WHAT WORKS AND WHAT DOES NOT?



Things you need to take careof to avoid FAILure

The idea of free-marketing or getting new users or repeat business without spending any money really sounds very lucrative to business owners and even the biggest of the biggest marketers - especially when each of lead using that marketing channel is valued at Approx. Rs. 2400 or US $40.

According to Whatsapp’s Legal Terms you cannot use the Whatsapp platform to post advertisements. So, please please please stay away from services that promise sending unlimited Whatsapp messages to new users.

You need to understand that, using the Whatsapp Marketing methods as I am doing it, I am only connecting back with existing users whom the business has dealt with already in person or via any kind of online transaction. And then, these users are contacted for help and new offers. The point being - you need to pursue those users who have been a customer of your business at one point of time.

Your help in making their experience using your service better will result in goodwill and in turn affect some word-of-mouth marketing as well.

If you go ahead and start using these methods on totally new customers who are hearing your name / the name of your business for the first time - not only these users will be not happy but might also end-up blocking you or reporting your number to Whatsapp! - just the thing you do NOT want to happen.



SPAM - NOOOO!

HOW NOT TO PISS OFF YOUR PROSPECT



Steps to avoid Whatsapp Spam

You must remember that your customer’s Whatsapp number is a prized possession and you should treat it as such. Here is a list of few things you need to take care while executing a Whatsapp campaign:

1. Make sure that you interact with users who have been a part of your business at one point of time by means of buying your products or making a purchase on your website. This way you can create a more healthy relationship with your customers.

2. When you send a Whatsapp message to a prospect, do not send another one if the user replies saying they are not interested and not want messages. Its in your best interest not to disturb your customers if they feel so.

3. Take advantage of Sent, Read and Typing… statuses provided by Whatsapp and use your judgement to message users.

4. Do not participate or purchase bulk whatsapp messaging services or phone numbers to send whatsapp messages about your business. You are only digging a hole for your business by doing so! Receivers of such messages may end up blocking your number or even reporting it as spam.



Thanks For making it till here, Whats Next?

Start leveraging the power of Whatsapp in your business

OR

Talk to me about your business and how Whatsapp can help you

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Become a Whatsapp Marketing Ninja with the Whatsapp Marketing Course

[email protected]


OR

Go to next page to find out how may I help you and your business to leverage the power of marketing using WhatsApp!

https://digitizormedia.com/whatsapp/marketing-course



How may I helpNow that you have read about these strategies which I am using with my clients to get them new leads and grow their business by building great relationships with customers and importantly not spending a bomb on marketing, you can go ahead and implement them too in your respective businesses.

If you have any questions, feel free to write me an e-mail:

[email protected]

The methods mentioned by me were some of the prominent ones that are working great as of now. There many other great methods that vary business to business. I am also available for creating similar marketing campaigns for your business.

In the upcoming days, I will be launching a Whatsapp Marketing course where I will teach you more secrets of my tactics which you can use in your your business to grow your businesses even more.

If you are interested in this marketing course, then do sign-up here - you may be eligible for an early-bird discount

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Hire Me




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https://digitizormedia.com/get-in-touch/

BONUS : Tools I Use for the WhatsApp Campaigns

BlueStacks App Player - This tool helps me and my clients manage all their whatsapp campaigns from the comfort of their laptops. Can you imagine how tough it would be to use your mobile phone to talk to 10 different customers using just whatsapp! This tool simply helps you scale your marketing efforts.

Excel from Microsoft / Google Docs - You need a good way to manage your leads (Whatsapp phone numbers), questions from users, and to maintain a log of the conversations. However, using excel can be a bit painful after sometime when your lead management efforts become huge.

This is why I created the WhatsLead Management ERP software which is an in-house tool and helps my clients a lot by saving their time and managing their leads on Whatsapp.

Not only this, this lead management software is very smart and generates current trending stories related to your business which you can share with your users on whatsapp thus creating and engagement. It also offers product related tips that ensure more sales!

You can shoot me an e-mail ([email protected]) if you want to find out more about it.



Disclaimer

Whatsapp and the Whatsapp Logo are registered trademarks and properties owned by WhatsApp Inc.,

The copy of disclaimer can be found on and by reading this e-book you agree to the terms mentioned in there.

https://digitizormedia.com/whatsapp/ebook-disclaimer





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