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The Presentation Deck of WAY.DO the Contextual Orientation Platform
Citation preview
WAY.DO Contextual Orientation Platform
Capponi Francesco
Laffi Francesco
Huynh Hoang Chau
2WAY.DO
This is George
3WAY.DO
Developers and their Apps
Brands
Marketing Research Companies
There are a lot of people interested in how George thinks and behaves
4WAY.DO
I don’t like to share my personal life…
it wouldn’t be personal if I shared it.“ ”~ George
Imagine a world where George doesn’t necessary have to give access to his personal data each time to every single “silly” software, web or mobile, or research.
And yet, You still have the information you need.
5WAY.DO
Introducing an innovative application platform for
‣ Business developers and researcher who want to enhance their capability of delivering a better strategy to be more successful on the market
‣ Software developers who want to create a brand new breed of “context aware enabled” applications, smarter and more useful for everyday life
‣ Ordinary users who need to regain control about their personal lifestyle information and (maybe) improve their habits
Privacy, like eating and breathing,is one of life's basic requirements.“ ”~ Katherine Neville
WAY .DOCONTEXTUAL ORIENTATION ENGINE
”“
7WAY.DO
WAY .DOCONTEXTUAL ORIENTATION ENGINE
§ QUICK AND EASY WAY.DO is a API service layer that can be seamlessly integrated with your existing application using both a native SDK and a REST API.
§ AUTOMAGICAL What if, even knowing nearly zero info about the user, WAY.DO can provide an accurate estimate about “what kind of behavior” he has?
§ SECURE AND DISCRETE Users’ private information are never exchanged between the host and the application itself: WAY.DO takes care of the “contextual” data by using an anonymous fingerprint based transmission
WAY.DO is a contextual orientation p l a t f o r m t h a t e n a b l e s t h e capability of building contextual awareness reasoning at a very little implementation cost for any kind of third party application.
WITHOUT THE EXCHANGE OF ANY USER PRIVATE OR SENSITIVE DATA
When an application asks, WAY.DO will answers
Yes Sir, the User is a sporty type, He is a very busy person and he sleeps only 5 hour per day.
Since you are asking me at 7am and today is monday, he is probably done running in his fitness context and in 20min he probably will be in a work context.
321
PLATFORM INNOVATIVENESS
WAY.DO 8
§ “PERSONAS” BASED ANALYSIS AND PREDICTION We don’t base our analysis around the particularity of single users, we try to work on their “personas” instead, so that different behaviors can be approximated with a single persona. This allow us to discover and make available to our costumers a different type of categorization, using traits and aspects instead of properties. See the “Sinus Milieus” segmentation.
§ CONTEXT ASSUMPTIONCombining personas data with a defined baseline of local rules, we are able to assume the current user context, within a known degree of uncertainty: the more the context is defined the less the assumption is precise.
§ CONTEXT PREDICTIONWhen we will obtain enough (a lot of) data on behaviors, contexts and personas we will be more precise about the current context assumptions but we will also be able to predict what are the next context(s) users are more likely to move into, starting from the current one.
THE WAY.DO PLATFORM
WAY.DO 9
WAY.DO ENGINE
SMOKE SCREEN
LIFE STYLE
It’s the platform engine which provide the main core functionalities. It provides the necessary infrastructure for contextual predictions.
It’s the service layer that enables applications on your mobile or desktop to tap into the power of the WAY.DO engine. It also provides a front-end interface to allow the User to manage his private personal informations.
It’s a killer application built to demonstrate the power of the WAY.DO engine and to start collecting behavioral data for improving the precision and the quality of predictions.
SMOKE SCREENreclaim your privacy
When it comes to privacy and accountability,people always demand the former for themselves“ ”~ David Brin
and the latter for everyone else.
11SMOKE SCREEN
SMOKE SCREENreclaim your privacy
§ AWARENESS, YOU HAVE FULL CONTROL User can willingly compile the creation of a “Persona”, a behavioral profile which can be requested any time by third party applications which want to know “what type of user are you”.
§ SECURITY, BEYOND THE SMOKE SCREENP e r s o n a s c a n b e c r e a t e d a n d completed also using automatically col lected data retr ieved by the framework. Third party apps will never gain access to your personal data but only to your Persona and the Context Prediction! We guarantee this!
§ CONTEXT PREDICTIONThe WAY.DO platform provides a set of Context Predictions tailored around your Persona, along with their probability.
SMOKESCREEN
WAY.DO ENGINE
what applications see
Context Assumption
and PredictionPersona
User willinglyinput data
eventually other dataautomatically collected
privacy zone
LanguageTimezoneMobile SensorsGPSWifi…
I am a morning runnerI am a workaholicI don’t drive…
Totally anonymous data
60% you are at work20% you are at home20% you are commuting
12SMOKE SCREEN
§ PERSONAS AS BEHAVIOR Persona are fingerprints of a specify sets of behaviors: imagine them as a DNA which says if you are an active or a lazy person, if you are a workaholic or not.You can specify your own DNA, but the platform can improve and complete your Persona with inferred suggestions.
§ ZERO KNOWLEDGE PREDICTIONSince Personas indicates a behavioral pattern, a Persona can be matched against different “real person”. It means that even if you don’t want to disclose any kind of personal data, if we can assign you a proper default Persona, we can create assumption and prediction.
HOW CAN WE LEVERAGE PERSONAS?
LIFE STYLEEVERY DAY IS IMPORTANT
If you want things to change, you must change. If you want things to get better, you must get better.“ ”~ Ted Atoka
14LIFE STYLE
LIFE STYLEEVERY DAY IS IMPORTANT
§ KNOW AND EVALUATE Know yourself by building your anonymous Persona, with your features and achievement and infuse it with your daily routine and activities for a rating evaluation
§ COMPARE Compare your Persona with any other persona around the world: How healthier is the lifestyle evaluation of a persona who has your job and income but lives 3000 miles from you?
§ IMPROVE Be a “financial trader” of your life style by copying successful styles and apply them to yours. Improve yourself by learning from the happiest.
LifeStyle is a social network which serve as
1. Integration reference The best way to show off the potential of the WAY.DO platform is with a killer application
2. Data collector
HOW CAN WE BUILD THE PLATFORM KNOWLEDGE?
Users just need to create
§ a Persona § a Daily Routine
15LIFE STYLE
improve
compare
copy § Every personas created and every daily routine created on the system, will help us improve the WAY.DO platform
§ We w i l l b e a b l e t o suggest more “More Successfully”, “Happier” o r e v e n “ H e a l t h i e r ” lifestyles
§ We are open to endless possibilities
WAY.DO ENGINE
HOW CAN WE BUILD THE PLATFORM KNOWLEDGE?
SIMPLE EXAMPLE SCENARIOS
WAY.DO 16
§ MUSIC / MEDIAWe have our taste and moods, however they may change throughout the day: think about our morning daily workout or during the working time in the office. A WAY.DO powered application will know about the behavior we may have and will serve us playlists and songs accordingly to the context.
§ INSTANT MESSAGING A WAY.DO powered Instant Messaging app will show you the right set of favorite contacts depending on the context you are, at home, at work, at ease. It may also suggest you when to place important calls, by leveraging the contextual prediction capabilities of the platform.
§ A LOT MORE… TO DO Lists, Organizers, Note takers, Social Networks, Map Navigators, City Guides… Entertainment, Advertising, Suggestion Systems, Healthcare, Wellness, Insurance and many more environments can be improved effortlessly!
COMPETITORS (BIG DATA PLAYERS)
WAY.DO 17
+
semantics
contextual
location based
awarenessuser control
GPS / WiFi / 3G, iBeacon
linguistics, meaning, social monitoring
environmental and scenarios intelligence
We are here. More than big data We want to bet on “local” data, specifics and reasonable reliable even on small numbers.
We are different because we try to build awareness and shift control back to users.
We work on aspirational side more than reality one.
main treats quadrant
Unexpected treats
MARKET - AN EXAMPLE
WAY.DO 18
More than 780 mln people will be mobile only users, not owning laptop or desktop computers
Current number of IOS apps in the Apple App Store 1,144,4511,218,312Current number of Android apps in the Google Play Store
by 2016 we estimated Mobile Commerce will balloon to over 30 billion dollars,
but in 2013 it was alone 42.13 billion dollars
who are “anomalies”, the new standard who are - not - categorized (yet)
TARGETS
WAY.DO 19
§ BUSINESS DEVELOPERS MarketingStrategists Analysts
§ APPLICATION DEVELOPERS Independent DevelopersApp Agencies Companies
§ USERS Indirect Targets
Our solution is faster and easier to implement than any other homemade solution. We aim for a fast and wide spread adoption to be able to establish a differentiation from the technologies already on the market.
We want to create prospective value to roles that are already accustomed to the benefits of business intelligence on big data. We want to provide tools. We want to be complementary to existent players, we don’t need to compete.
We don’t need to convince users to buy us, we need to educate them into the culture of privacy awareness, we want them to search for products that are powered by our technologies.
We want to create value by provide services with a clear ethical direction.
BUSINESS - REVENUE MODEL
WAY.DO 20
BASIC PREMIUM AGENCY
Market Segmentation Report
Specific Personas Report
Behavioral Trends Report
One Time Direct Consulting
No Support
Market Segmentation Report
Specific Personas Report
Behavioral Trends Report
Access to Raw Live Reports
Limited Data Queries
Direct Consulting
Support
Technical Support via Ticketing System
Direct access to Platform Tools for enterprise data storage and Internal Use
Unlimited Data Queries
Technical Support via direct consulting
per report Monthly and Annual Subscription Annual Subscription
DEVELOPERS - REVENUE MODEL
WAY.DO 21
BASIC FREE ADVANCED PREDICTION
Unlimited Personas Requests
Unlimited Context Requests
Only Basic Context Taxonomy
No Reliability Metadata
No Support
Mandatory feedback reporting after a context response
Unlimited Personas Requests
Unlimited Context Requests
Advanced Context Taxonomy
Full reliability Metadata
Technical Support via Ticketing System
Voluntary Feedback reporting
Unlimited Personas Requests
Unlimited Context Requests
Access to Context Prediction
Advanced Context Taxonomy
Full reliability Metadata
Technical Support via direct consulting
Voluntary Feedback reporting
Free to use Monthly and Annual Subscription Annual Subscription
USER - REVENUE MODEL
WAY.DO 22
SMOKESCREEN LIFESTYLE LIFESTYLE PLUS
Unlimited Persona features
Unlimited changes
No usage limitation
Free Persona creation
Unlimited Enquiries
Unlimited Comparisons
Integration with other services
Free Persona creation
Unlimited Enquiries
Unlimited Comparisons
Integration with other services
Day to Day Activity Log
Detailed statistics
Free to use Free to use
Granted with Achievement awards Monthly subscription
ROADMAP
WAY.DO 23
SEP 2014
NOV 2014
MAR 2015
APR 2015
Company Foundation
Staff Enlargement
Company Logistics
Business Development
Mobile Framework for Data Analysis Internal Alpha
SmokeScreen Public Beta
Mobile Framework Public Beta
University Partnership
SmokeScreen Launch
Marketing Development + Partnerships
Start Data Monitoring
JUN 2015 LifeStyle Public Beta
Public API Beta
JAN 2016 WAY.DO Public Beta
SEP 2015 LifeStyle LaunchData Analysis
Semantic Architecture and Staff
Public API Launch
Patent Registration if applicable
Scaling up to a Big Data Architecture
ETA 2016 WAY.DO PREDICTIONS Public Beta
5k
10k
10k
25k grant limit
24WAY.DO - INVESTMENT REQUIREMENTS - 3YRS
01 jan ’14 - 31 dec ‘14 01 jan ’15 - 31 dec ‘15 01 jan ’16 - 31 dec ‘16 01 jan ’17 - 31 dec ‘17
Direct Labour Cost (developers) -€ 9.000 -€ 77.000 -€ 90.000 -€ 90.000
SG&A € 0 -€ 14.167 -€ 39.000 -€ 51.500
Cash Flow from operations -€ 9.000 -€ 91.167 -€ 129.000 -€ 141.500
Investment in Fixed Assets € 0 € 0 -€ 10.000 € 0
Investment in intangible Assets(-) € 0 -€ 2.000 € 0 € 0
Cash Flow from investments € 0 -€ 2.000 -€ 10.000 € 0
Cost of finance € 0 € 0 € 0 € 0
Net Cash Flow -€ 9.000 -€ 93.167 -€ 139.000 -€ 141.500
Monthly Burn Rate -€ 1.286 -€ 7.764 -€ 11.583 -€ 11.792
Cost of the period € 0 -€ 8.892 -€ 48.433 -€ 81.602
Break Even 860
25WAY.DO - INVESTMENT REQUIREMENTS - 3YRS
Details of SG&A costs 31 dec ‘14 31 dec ‘15 31 dec ‘16 31 dec ‘17
Admin Costs € 0 € 0 -€ 17.500 -€ 30.000
Marketing and Promotion € 0 -€ 2.917 -€ 5.000 -€ 5.000
Annual fees for Server € 0 -€ 5.417 -€ 6.500 -€ 6.500
Consultant service € 0 -€ 2.917 -€ 5.000 -€ 5.000
Other costs € 0 -€ 2.917 -€ 5.000 -€ 5.000
SG&A € 0 -€ 14.167 -€ 39.000 -€ 51.500
WHAT ARE WE LOOKING FOR
26WAY.DO
§ FINANCIAL / BUSINESS PARTNERS seed investmentsbusiness developmentpromotionmarketing researcher and data feeders
§ UNIVERSITY / RESEARCH PARTNERS platform developmentsemantic and graph algorithm optimizations
§ TECHNICAL PARTNERS patents and protectionapplication developers (B2B and B2C)opinion leadership
TEAM AND ADVISORS
WAY.DO 27
Capponi Francesco Laffi Francesco Huynh Hoang Strollo Federico
FOUNDER FOUNDER FOUNDER FINANCIAL ADVISOR
[email protected] [email protected]@gmail.com
Freelance UX StrategistFreelance DeveloperStudent
Business Development
Front-End Development
System Administration
Back-End Development
Product Management
UX and UI Design
Whatever it takes Whatever it takes Whatever it takes