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Alex Barker@alexjbarker
–UX and your start-up
What is UX?
It’s not about just making a beautiful, intuitive product
It’s about empathy
It’s about wanting to understand your customers
It’s about being user-centred in everything you do
It’s about having a curious, enquiring mind
It’s about making all decisions based on evidence
It’s about assumption being the mother of all f@*kups!
It’s about being good at listening
It’s about not being scaredto fail
It’s about iteration
It’s about measuring things
It’s about getting good data
It’s about having the right work ethic
It’s a MINDSET
Why have a culturethat’s user-centred?
The Featuritis plague
Number of features
User
hap
pine
ss
“Nice, but I wish it did more”
“So glad you added this”
“This just gets better!”
© Kathy Sierra
The Featuritis curve
PEAK USER EXPERIENCE
Number of features
User
hap
pine
ss
“Nice, but I wish it did more”
“So glad you added this”
“This just gets better!”
© Kathy Sierra
The Featuritis curve
Google News!Google Primes for Mobile Search SurgeGoogle launches iGoogle Artist ThemesGoogle Lets AdWords Users Buy TV AdsGoogle looking to map the abyss
Meet the Google guys!New Improved SearchGoogle is delighted to announce the launch of our new improved search. It’s now even easier to search on our website. Read More
© BuzzFeed
© BuzzFeed
Empathy
RelationshipFamiliarity
LoyaltyAttitude
PerceptionMotivation
Assume nothing!
Behaviour
TaskInteractionInfluence
AbilityEnvironment
Device
Natural, easy & accessible
It’s less about buildingthe thing right, more
building the right thing
Are you future-fit?
“Digital technology has fundamentally changed the speed needed to remain
competitive and relevant.”
Forrester Research, December 2015
“I’ve been frankly confused by this fascination that everybody has with Netflix … Netflix
doesn’t really have or do anything that we can’t or don’t already do ourselves.”
Blockbuster CEO
“That’s cute, but don’t tell anyone about it.”
Kodak board response to Steve Sasson’s invention of the digital camera, 1975
InsightCreativity
TechnologyBrand
Content
Experience
InsightCreativity
TechnologyBrand
ContentLiteracyAbility
PerformanceResources
Experience
Capabilities
InsightCreativity
TechnologyBrand
Content
LeadershipStrategy
InnovationAgility
Autonomy
LiteracyAbility
PerformanceResources
Experience
CapabilitiesCulture
Experience
CapabilitiesCulture
User-centredDesign
Experience
CapabilitiesCulture
DigitalTransformation
Experience
CapabilitiesCulture
User-centredTransformation
Change isn’t mandatory,
but neither is survival
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Alex Barker@alexjbarker
–Thank you
