Travel blogging : From niche to business

From Niche To BusinessKash Bhattacharya

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My Clients

Blogger Of The Year, National Geographic Traveller 2016

Director Of Creative Concepts, IambassadorBlogger Outreach Expert Toposophy

Featured In The Guardian, New York Times Lonely Planet, La Repubblica & Vanity Fair

Author Of The Luxury Hostels Of Europe, Founder Of Mustlovefestivals.Com

Budget Traveller

http://MustLOvefestivals.COM

Europebudgetguide | April 2009Authentic Budget Travel Tips For Europe Travellers

Budgettraveller | January 2011See The World On A Shoestring

@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

Budgettraveller | January 2014Travel The World In Style On A Budget


Don’t Find Your Niche.Perfect Niche Finds You


Finding A Niche Is Like Choosing Between…..


Love?


Or Money?


You Have To Love What You Do


What I LoveWriting


What I LoveDiscovering Obscure PlacesFattoria Basseto,Tuscany

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Write Down A List Of Things You Love

People. Hostels. Paris. Digital Marketing Trends. Illustrated Maps.Food. Getting Off The Beaten Path. Instagram. Movies. Books. Photography.


Do You Have The

Right Skills &

Experience?


Please Invest In Yourself


Be The Best


2 Million Blog Posts Published A Day


‘I Think People Are Less Interested ,To Go Up The Eiffel Tower, Look Around And Then Come Down Again. I Think They’re Looking To Have A More, For Lack Of A Better Word, A Real Experience.”Anthony Bourdain


Create Value@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

What Is Your Value Proposition <Brand>?Give Your Readers 3-4 Unique Reasons To Visit Your Blog


Luxury Hostels


Cheap Eats Guides


BudgetBoutique Hotels


Free IllustratedMaps


Make A List Of The 3-4 Unique Reasons Why People Visit Your Blog Strengths

To Do List@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

To Be The Best You Have To Work With The Best


Busabout

Easyjet

BmibabyCosta Brava

EurailHostelworld

Atout FranceGenerator Hostels


Make A List Of The Best Brands In Your Niche You Would Like To Work With

Target The Decision Makers : Marketing Managers And Digital Agencies (Media Buyers) Who Look After The Brands Hold The Budgets


Google. Find Them On Twitter. Linkedin. Comment On Their Tweets And Articles. Be Human.

Once You Made A Connection Reach Out To Them By Email Or Meet Them Face To Face.


Don’t Be Afraid To

Expand Out Of Your Niche


BlogvilleEmilia RomagnaBlogmanayMust Love Festivals


Lola Akinmade Nordic Bloggers CollectiveSlow Travel Stockholm National Geographic


Become A Consultant To Brands In Your Niche.

Write A Research Paper Around Your Niche. Or Even Better. Write A Book

Pitch To Newspapers


To Do List

Offer Your Services To Brands: Content Marketing, Social Media Support, Photography Etc.

Pitch To Conferences That Focus On Your Niche


Revenue ModelLast Year: €120000ConsultancySponsorshipAffiliates


[email protected]

BudgetTravellerBudgetTraveller


Budgettraveller.Org

mailto:[email protected]

http://graphicriver.net/user/goashape/portfolio

Thank You!

Opportunities

Strengths

Weaknesses

Threats

Do A Swot Analysis Of Your Niche Blog (Or To Be Niche Blog)


Small Business & Entrepreneurship

Travel blogging : From niche to business