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Traction explains why the success of every start-up depends not only on its products, but on the customer base it builds.
AuthorsGabriel Weinberg is the founder and CEO of privacy-oriented internet search engine DuckDuckGo. Justin Mares is a start-up founder with expertise in mobile health and 3D printing. Both have been directors at start-ups that sold for eight-figure sums.
This book is for
‣ Founders and business owners
‣ Anyone thinking about launching a start-up
‣ Marketers and public relations professionals
The most effective sales strategies involve trying multiple traction channels and being
open to change.
Even great products don’t sell themselves. A start-up stands or falls on the customer base it can build. This is why you need to think about traction early and often, and build your company’s goals around achieving that traction.
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