1. 1. Starting an Internet Business The Customer Centric Way
2. 2. Some Facts The start-ups failure rate increases from 25% after year 1 to 55% after year 5. Some of the causes include incompetence, no managerial background, and minimum industry exposure. To improve your chance of success, this guide tries to help you spot the skills youre lacking, so you can fill the gap.
3. 3. The 12 Steps 1. Leverage your personal strengths 2. Pick your target market 3. Research your keywords 4. Create your product 5. Get a domain name and a web host 6. Choose your website builder 7. Build your business website 8. Promote your website 9. Build relationship with visitors 10. Sell your product 11. Build relationship with customers 12. Optimize your conversion rate
4. 4. 1. Leverage Your Personal Strengths 1. Leverage strengths 2. Avoid weaknesses Personal strengths personality and values. experience, passion,
5. 5. 1. Business Ideas 2. Personal strengths 3. Target Market 2. Pick Your Target Market Sweet spot
6. 6. 3. Research Your Keywords 1. Use the Google keyword planner 2. Visit forums or groups 3. Check market size, profitability, and growth 4. Compare the finding with your sweet spot
7. 7. 4. Create Your Product 1. Digital or physical? 2. Goods or services? 3. Create yourself or outsource? 4. Differentiation based on unmet needs
8. 8. 5. Get a Domain Name & a Web Host 1. Short, memorable, and benefit-laden name 2. Keywords or a brand for differentiation 3. Check the name with the USPTO 4. Rent a business web host
9. 9. 6. Choose Your Website Builder 1. Proprietary or open source? 2. Site Build It or Self-hosted Wordpress? 3. Professional Wordpress template(s) 4. Use Shopify for e-commerce website
10. 10. 7. Build Your Business Website 1. A theme and a logo for the basic design 2. Plugins for functionality like SEO, usability 3. Website content that attract your audiences
11. 11. 8. Promote Your Website 1. Search engine optimization 2. Search engine marketing 3. Free and paid social media traffic 4. Affiliate program
12. 12. 9. Build Relationship With Visitors 1. Capture email addresses of visitors 2. Get an email marketing service 3. Publish newsletters 4. Be present on Facebook, Twitter, Linkedin
13. 13. 10. Sell Your Product 1. Show your product to visitors 2. Create promotions for first time buyers 3. Follow up and provide great supports 4. Create positive first purchase experience
14. 14. 11. Build Relationship W/ Customers 1. Find ways to help customers further 2. Get CRM software for small business 3. Tailor product and service offerings
15. 15. 12. Optimize Your Conversion Rate 1. Study how your website converts visitors to buyers 2. Test different designs to increase conversion goals
16. 16. Conclusion 1. Stay motivated and enjoy the process 2. Focus on improving your customers life 3. Build a loyal customer base
17. 17. Get More Tips For Starting an internet business and getting your small business online at http://www.smallwebusiness.com