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1© 2015 by Intellectual Reserve, Inc. All rights reserved. A service provided by The Church of Jesus Christ of Latter-day Saints.
The M&Ms of Partnering with FamilySearch
Thom Reed & Bruce Brand
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Agenda
MARKETING1. Community2. Family History
Centers3. Blog4. Email5. App Gallery6. Social Media
MONEYDIRECT1. Challenges2. Vetting3. IntroductionsINDIRECT4. Events5. Resources
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MarketingThom Reed
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Community
More than 3,000,000
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Family History Centers
❖ 4,600 worldwide❖ 132 countries❖ Main Family History
Library in Salt Lake City, Utah
❖ Free of charge
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FHC Partnership Examples
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FamilySearch.org/Blog
● 7 million visits since 2013
● Social Media Mavericks: “40 to Follow”
● 50 “Genealogy Blogs You Need to Read”
● 15,000 – 20,000 visits a day
● 13 different languages
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Partner Blog Example
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Industry benchmark❖ 18% open❖ 2.7% click
FamilySearch ❖ 30% open❖ 7% click
FamilySearch personalized emails 40%-50% open and 30% click rate
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Partner Email Example
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App Gallery
http://familysearch.org/apps
Launched on December 16, 2014
Currently contains 66 different apps
Once you are certified or form a partnership with us, you will be listed here
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App Gallery Example
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Social Media
798,671
70,3726,829
13,104
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Criteria for Marketing Support
Partner Services helps families find their ancestors by facilitating the development of family history products, applications, and tools from non-FamilySearch entities.
If your app or product helps achieve FamilySearch’s goals, you are more likely to receive marketing support.
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Money
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[Money: How can FS help?]
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Money
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20-20 Hindsight
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Why not go it alone?
Josh James
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How can FS help?
Direct
Indirect
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How can FS help?
Direct1. Competitions2. Vetting3. IntroductionsIndirect4. Events5. Resources
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Innovator Showdown 2016
Competitions
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Vetting
When you’re ready...
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Vetting: 5 Steps
❏ Business Model Canvas❏ 30-second pitch❏ Call me: Phone discussion ❏ 5-min live pitch❏ Introductions
Contact me [email protected]
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Introductions
AcceleratorsAngels/Seed
CapitalVenture CapitalBYUUVUUofUAncestryFindmypastMyHeritage
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Events
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Shh...Startup Weekend for Family History is Coming
■Hack-a-thon + Business Person + Designer■Ideas Vet Form Teams Pitch/demo⇢ ⇢ ⇢■Thursday 5:00 pm to Saturday 8:30 pm
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Resources
Early Stage Resources Complete document http://bit.ly/1zVmKTq
Winning AngelList
(Paul Allen: Best article I've seen on how to use Angelist, the top site for angel investors)
http://techcrunch.com/2014/04/02/winning-angellist/
Behind Closed Doors: What To Expect Inside A Startup Accelerator
http://www.forbes.com/sites/ericwagner/2014/04/02/behind-closed-doors-what-to-expect-inside-a-startup-accelerator/
Josh James: My Startup Rules
http://www.joshjames.com/category/my-startup-rules/page/6/
Avoiding Founder Failure: 26 Quick Tips and Real Data
http://onstartups.com/tabid/3339/bid/80224/Avoiding-Founder-Failure-26-Quick-Tips-and-Real-Data.aspx
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Josh James: My Startup Rules
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Resources cont’7 Tips For Pitching Your Entrepreneurial Idea, Whether To Angels Or Sharks
http://www.forbes.com/sites/mattsymonds/2013/10/24/7-tips-for-pitching-your-entrepreneurial-idea-whether-to-angels-or-sharks/
31 Things You Need to Cover in Your VC Pitch Deck
http://technori.com/2013/05/4273-31-things-you-need-to-cover-in-your-vc-pitch-deck/
The First 100 Days of a Startup
http://www.danandcheryl.com/tag/josh-coates
Josh Coates — Steps to avoid startup failure
http://siliconslopes.com/2013/05/josh-coates-four-steps-of-failure-to-avoid-at-a-startup/
Equity Crowdfunding 101: Is It Right For Your Startup?
http://www.forbes.com/sites/ericwagner/2014/03/18/equity-crowdfunding-101-is-it-right-for-your-startup/
University of Utah Technology and Venture Commercialization (TVC) Startup Guide.http://www.tvc.utah.edu/tco/startupguide.php
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Money
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Tying it all together
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Marketing & Money together
Entry points = certification or Innovator Challenges or FamilySearch Startup Weekend
Once you enter, we can work with you on either side (marketing or money)
36© 2015 by Intellectual Reserve, Inc. All rights reserved. A service provided by The Church of Jesus Christ of Latter-day Saints.
Thank you
Thom Reed [email protected](801) 240-7789
Bruce [email protected](801) 240-3393
