By: Henry Liu

Project 2: Comparing Apple’s and Other’s

Building, Site, and

Location of Apple

Facts:

•Circular, halo, space ship, open space in center (court-yard)

• 2.8 million-square-foot space ship-like , futuristic campus

•Exterior is formed of curved class

• One central 4 storied circular building surrounded by extensive landscaping.Parking underground (central)

•Cupertino, California; one mile east of existing facility

•11th Wealthiest city with population of 50,000 in the USA

•Forbes Ranked one of most educated small towns.

•63% of the city is Asian

•Home to high-tech companies, very little manufacturing

The building & location of the new Apple Head quarter “says” it is:

- Grand-scale sized, high-tech, centralized, futuristic

- Futuristic, connected to nature, clean

- Located in a “not-so-busy” wealthy city, and contains extremely smart

,educated people

Self Image of Apple

• Consists of educated, smart, kind people

•Diverse

•Reliable, advance, up to date product line up, but yet simple

•World Wide technology

•Wealthy and provides thousands of job opportunities

•Welcoming and open to the public

•State of the Art design, facility, and technology, sophisticated, social norm of society

•Huge company

Apple’s Vision of the

Future

•More technologically advanced, thinner, reliable, fashionable, and cutting-edge line of products

•World wide expansion and growth

•Moving from cellular devises and computers to larger picture:- cars-HVAC

-housing

•Less mechanical, more simple

•Core of business and dominance in market

•Doing the unthinkable/impossible

•Primary producer of tangible devices for use of internet

Building, Sites, and

location of Amazon

Facts:

•Constructed of steel and glass

dome-like structures

High degree of transparency and

more visual interest

•Lower building heights to allow

more light to public spaces

•Busy location, downtown

•Open space, wide pavement,

public outside, closed sector within

•Seattle, Wa

The building and location of Amazon HQ “says” it is:

Open to public, public attraction, unique, busy area, wants to engage and

make connections with the public, “futuristic” aesthetics, but not “alien-

like”

Self Image of Amazon

•Grand, reliable, “up-to-date” line of products available

•Consist of smart, educated people

•World Wide

•Diverse & Wealthy, Friendly, public connected, student, benefits

•Fast Pace, busy, organized, gets job done

•Large facility & thousands of employees; BIG company

•Advance, yet simple; comprehendible

•Best deals online for products; the go-to store

•Has everything & anything tangible wise

Amazon’s Vision of

the Future

•The most customer-centric company, where customers can find any products online

•Affordable, products in variety of condition

•Products from books to industrial

•Greater technological innovations; more simple life-style

•Connect & branch its business

•Access more online infrastructure services

•Dominance in global marketing and distribution of goods

•Primary lane of network and trade on the internet

•Own branch of postal office

Building, Site, and

Location of Google

Facts:

•Constructed of steel & glass

•9 Curvy buildings, close by one another; close walking distance

•Conveniently spaced

•Grand, open space, activity centers, mountain view, work friendly

•3500-5000 people at work location

•Mountain View, California

•Free Wi-Fi

•75,000 Population

•Home of High technology companies

The building & location of the new Google HQ “says” it is:

Work friendly environment, grand scale construction,

welcoming to the public, opened space exposing it to

outside elements, wealthy, consist of educated smart

people, and peaceful ecosystem.

Self Image of Google

World wide use of reliable &

exceptional mobile/internet

services

Simple, accessible, FREE

Greater technological innovations

for more simple life;

Gmail, google search, etc.

Multi-use/variety

Modern

Employees dominantly Indian-

American

Every type of service applied

Google’s Vision of the

Future

•Unified civilization where Google comes out at the top

•More symmetrical style & pattern in life

•Expanding production line; self-driving cars, contact chips, google glass, etc.wearable technology

•Getting more people onlineintuitive search results

•Prosperity in technology and services

•Most used provided technological service and dominance in the market of technology

•Part of the everyday life

•Primary service provider on the internet

•Extended HQ

http://www.thewire.com/technology/2012/10/googles-vision-future/58009/

http://www.google.com/about/company/facts/locations/

http://www.google.com/about/careers/locations/mountain-view/

http://www.theguardian.com/cities/2014/may/22/amazon-futuristic-new-downtown-seattle-hq-microsoft-nintendo

http://www.nytimes.com/2013/08/26/us/as-amazon-stretches-seattles-downtown-is-reshaped.html?pagewanted=all&_r=0

http://en.wikipedia.org/wiki/Mountain_View,_California

http://www.economist.com/news/business-and-finance/21616765-apple-becoming-very-different-company-and-not-just-because-its-newly-unveiled

http://www.businessweek.com/articles/2014-09-02/construction-on-apples-new-headquarters-revealed-by-camera-drone

http://en.wikipedia.org/wiki/Cupertino,_California

http://www.businessinsider.com/google-hq-office-tour-2013-10?op=1