Upload
rey-baguio
View
104
Download
1
Embed Size (px)
Citation preview
TheAttentionEconomyChallenge
ZarangolaMedia.com
by:
Rey M. Baguio
ZarangolaMedia.com
a goldfish can kick our ass!* http://www.telegraph.co.uk/science/2016/03/12/humans-have-shorter-attention-span-than-goldfish-thanks-to-smart/
Attention is the most valuable human commodity.
ZarangolaMedia.com
Attention deserves respect.
ZarangolaMedia.com
Attention is not about numbers. ZarangolaMedia.com
It’s about IMPACT.
ZarangolaMedia.com
TraditionalVs.
Digital
ZarangolaMedia.com
Some ways to capture
attention
ZarangolaMedia.com
Wait! I’m not a goldfish!
Beg
ZarangolaMedia.com
Wait! You’re not a goldfish too!
‘Steal’
ZarangolaMedia.com
ZarangolaMedia.com
BorrowZarangolaMedia.com
Hello, ladies!
What’s your best
approach?ZarangolaMedia.com
Be remarkable.
ZarangolaMedia.com
uniquecreative
know your audience
Reverse engineer attention.
ZarangolaMedia.com
ZarangolaMedia.com
give attention.
ZarangolaMedia.com
thank you for the
attention!