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The Attention Economy Challenge ZarangolaMedia.co m by: Rey M. Baguio

The Attention Economy Challenge

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Page 1: The Attention Economy Challenge

TheAttentionEconomyChallenge

ZarangolaMedia.com

by:

Rey M. Baguio

Page 2: The Attention Economy Challenge

ZarangolaMedia.com

a goldfish can kick our ass!* http://www.telegraph.co.uk/science/2016/03/12/humans-have-shorter-attention-span-than-goldfish-thanks-to-smart/

Page 3: The Attention Economy Challenge

Attention is the most valuable human commodity.

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Page 4: The Attention Economy Challenge

Attention deserves respect.

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Page 5: The Attention Economy Challenge

Attention is not about numbers. ZarangolaMedia.com

Page 6: The Attention Economy Challenge

It’s about IMPACT.

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Page 7: The Attention Economy Challenge

TraditionalVs.

Digital

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Page 8: The Attention Economy Challenge

Some ways to capture

attention

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Wait! I’m not a goldfish!

Page 9: The Attention Economy Challenge

Beg

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Wait! You’re not a goldfish too!

Page 10: The Attention Economy Challenge

‘Steal’

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Page 11: The Attention Economy Challenge

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Page 12: The Attention Economy Challenge

BorrowZarangolaMedia.com

Hello, ladies!

Page 13: The Attention Economy Challenge

What’s your best

approach?ZarangolaMedia.com

Page 14: The Attention Economy Challenge

Be remarkable.

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uniquecreative

know your audience

Page 15: The Attention Economy Challenge

Reverse engineer attention.

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Page 16: The Attention Economy Challenge

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give attention.

Page 17: The Attention Economy Challenge

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thank you for the

attention!