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THE ART OF TEAM FORMATION
July 7, 2014Confidential Material: Property of Ken Singer
Your Team is Your Competitive EdgeYour Team is Your Competitive Edge
The Art of Team FormationThe Art of Team Formation
THE ART OF TEAM FORMATION
July 7, 2014Confidential Material: Property of Ken Singer
Choose Your Team WiselyChoose Your Team Wisely
THE ART OF TEAM FORMATION
July 7, 2014Confidential Material: Property of Ken Singer
Your Team must be able to:
• Ideation• Team management and grow• Project Management• Product and UI/UX Design• Product development & engineering• Product marketing & positioning• Customer qualification• Lead generation and marketing• Business and revenue modeling• Competitive analysis and managing “co-opetition”• Sales and evangelization• Customer management & support• Deployment and system management• Accounting and budgeting• Fund raising
THE ART OF TEAM FORMATION
July 7, 2014Confidential Material: Property of Ken Singer
Diversity is an Act of SurvivalDiversity is an Act of Survival
THE ART OF TEAM FORMATION
July 7, 2014Confidential Material: Property of Ken Singer
3 Ways to look at a team.
• By Business function
• By Roles
• By Dynamic
THE ART OF TEAM FORMATION
July 7, 2014Confidential Material: Property of Ken Singer
Business Functions
• Project Manager
• Designer (user/creative)
• Engineer
• Sales/Marketing
• Business Planning/Data Analyst
THE ART OF TEAM FORMATION
July 7, 2014Confidential Material: Property of Ken Singer
Roles to Play
• Idea Guy
• The Communicator
• The Problem Finder
• The Problem Solver
• Executor (Ninja)
• Balloon Popper
• Puppy Shooter
THE ART OF TEAM FORMATION
July 7, 2014Confidential Material: Property of Ken Singer
Team Dynamic
• Accelerator
• Clutch
• Brake
THE ART OF TEAM FORMATION
July 7, 2014Confidential Material: Property of Ken Singer
Traits of successful
teams.
• Brutal honesty
• Efficient communication
• Ability to listen to everyone
• Creativity in all parts of the business
• Risk taking: view failure as a step towards
success
• Prioritization and rational decision making
• Execution and attention to detail
• Team Diversity – division of work / diversity of skill
THE ART OF TEAM FORMATION
July 7, 2014Confidential Material: Property of Ken Singer
Brutal Honesty IS a Business StrategyBrutal Honesty IS a Business Strategy
THE ART OF TEAM FORMATION
July 7, 2014Confidential Material: Property of Ken Singer
Different Personalities Communicate DifferentlyDifferent Personalities Communicate Differently
THE ART OF TEAM FORMATION
July 7, 2014Confidential Material: Property of Ken Singer
Lesson: Listening is Your Most Powerful Tool Lesson: Listening is Your Most Powerful Tool
THE ART OF TEAM FORMATION
July 7, 2014Confidential Material: Property of Ken Singer
Must be Creative in All Parts of the Business Must be Creative in All Parts of the Business
THE ART OF TEAM FORMATION
July 7, 2014Confidential Material: Property of Ken Singer
Yes, You have to Take RisksYes, You have to Take Risks
THE ART OF TEAM FORMATION
July 7, 2014Confidential Material: Property of Ken Singer
But then you have to Accept and Learning from FailureBut then you have to Accept and Learning from Failure
THE ART OF TEAM FORMATION
July 7, 2014Confidential Material: Property of Ken Singer
Prioritization and Rational Decision Making:
Know which Decisions You Need to Make
Prioritization and Rational Decision Making:
Know which Decisions You Need to Make
THE ART OF TEAM FORMATION
July 7, 2014Confidential Material: Property of Ken Singer
Good Execution is More Important than StrategyGood Execution is More Important than Strategy
THE ART OF TEAM FORMATION
July 7, 2014Confidential Material: Property of Ken Singer
Team building begins with you.
THE ART OF TEAM FORMATION
July 7, 2014Confidential Material: Property of Ken Singer
Self Evaluation
• What are your strong suits?
• What are your weaknesses?
• What are your key interests?
• Why do you want to do a startup?
• What are your personality quirks?
• What is your risk profile?
THE ART OF TEAM FORMATION
July 7, 2014Confidential Material: Property of Ken Singer
You = Team…Sink or Swim together
So you better find other good swimmers.
THE ART OF TEAM FORMATION
July 7, 2014Confidential Material: Property of Ken Singer
• Don’t choose members because they are “agreeable”
• Find smart people you can disagree with but can come to
agreement eventually
• Discuss everyone’s strengths and weaknesses early on
• Find those who fill your weaknesses
• Set ground rules and revisit often
• Set clear delineated roles and functions
• Set clear achievable goals
• Set up regular check ins & establish strong culture of
communication
How to build a team.