The Anatomy of a Search

93% of online experiences begin with a search engine.

75% of users never scroll past the first page of search results

Types Of Keywords• Generic Keywords — ”Digital Camera”

• Broad Match Keyword — “Panasonic Digital Camera”

• Long Tail Keywords — “Panasonic LUMIX GH4 Professional 4K Mirrorless Interchangeable Lens Camera” 

• Local Search — ”Digital Cameras Murfreesboro”

3 Areas of a Search Result

Organic Search

Local Search

Paid Search

Different Search Engines

65.44%

15.82%

8.28%

As of January 2016

Who Powers Who?• As of January 1, 2016, AOL searches are powered by Bing.• As of July 29, 2009, Bing also powers Yahoo! searches, while Yahoo! retains 88% of the revenue from search ad sales. • Google powers Ask.com search results, among many other popular searching sites.

Popular Online Directories• Facebook• Yelp• BBB• Angie’s List• LinkedIn• Merchant Circle• CitySearch• BizJournals.com• Whitepages• YP.com• Foursquare• Rutherford Chamber of Commerce• ChamberOfCommerce.com• SuperPages.com• TripAdvisor

What Are Online Directories?• No one uses a phone book anymore! We search online for information.• Think of online directories as another place for your business to be found online.

Online Directories Rank Organically

Anatomy of a Search Recap• We use different types of keywords to search.• Search results include local map listings, organic search results, and paid advertisements.• Google, Bing, and Yahoo! dominate the search market share.• Use online directories to advance your placement on search results — no matter which search engine.

Any Questions?

Free Search Marketing Analysis

Call us at 615-890-3600 and mention this seminar for a free analysis of your search marketing efforts.