Tech  Touch  

Jane%e  Toral  h%p://digitalfilipino.com  

Twi$er:  @digitalfilipino    Facebook:  /jane$ectoral  

Before  the  Internet…  

Source: wearesocialsg

Immediate  visibility  

Competitive  Advantage  

Needs  seeking  benefits    at  acceptable  prices  

Assets  and    u=liza=on  

Assets  and    u=liza=on  

Cost  differen=als  

CUSTOMERS  

COMPETITOR  COMPETITOR  

What  is  your    differen0a0on?  

Operate  at  lower  cost?  Have  greater  profit?  

Differentiate  

Build  trust  

From  Blue  Ocean  to  Red  Ocean  

• Source  of  e-­‐commerce  content  has  increases.  

• Too  many  ac=vi=es  undocumented.  • GeNng  dragged  to  number  one  claims.  

• “Controversial”  projects  and  insights.  

Communicate  value  

http://digitalfilipino.com/ecom

Empower  people  with  knowledge.  

h%p://digitalfilipino.com/influence  

DigitalFilipino.com  Blue  Ocean  • Raise  –  Awareness  on  “educa=on  advocacy”.  

• Create  –  Relevant  e-­‐learning  programs  on  subscrip=on  and  project  opportuni=es.  

• Reduce  –  Dependence  on  one-­‐=me  success  programs  and  reliance  on  “established  brands”.  

• Eliminate  –  Short  term  revenue  sources.  

Can  go  viral  or  be  ignored?  

Too  much  competition  online  

Advertise  to  build  following  

• Must  have  great  content  to  support.  

Use  conversion  pixel  to  know  people  attracted  to  you.  

Use  conversion  pixel  to  create  lookalike  audience  and  target.  

Membership   Compe==on   Recogni=on  

Online  Lead  Generation  Network  

•  Event  launch  •  Invite  content  creators.  •  Sign  agreement  •  Brief  on  campaign.  

•  Disseminate  lead  form  code.  

•  Disseminate  materials.  •  Monitor  entries.  •  Verify  and  validate  

leads.  •  Update  leaderboard.  

•  Announce  “round”  top  players.  

•  Organize  recogni=on  event.  •  Give  recogni=on  rewards.  

Process  concept  by  Jane%e  Toral.  

TRACKING  CUSTOMER  COMMUNICATIONS  VIA  EMAIL,  PHONE,  SOCIAL  MEDIA  

h%p://www.thundermailer.com/why-­‐email-­‐marke=ng-­‐infographic/  

h%p://www.exac%arget.com/blog/160-­‐b2c-­‐welcome-­‐email-­‐campaigns-­‐analyzed-­‐infographic/  

Twi$er:  @digitalfilipino  0917-­‐4490011  Facebook:  jane$ectoral  

h%p://digitalfilipino.com/ecom  

h%p://digitalfilipino.com/influence