Las Vegas, NV July 14-17

Cheryl Tulkoff

"Done is better than perfect. Startups know that better than anyone."

Jumped from an official height of 829 feet

"If I'm not a little afraid to walk through the door to work every day, then what the hell am I doing here?"

Manageable size

Reasonable cost ◦ All events included in package

Friendly crowd

Plenty to choose from

Easy volunteer gig

Major networking opportunity!

“Start with design. And don't just end with it. Don't be lipstick on a pig. “

Christine Herron (Intel Capital) emceed the competition Contestants went head-to-head to prove they were the most exciting new innovations across five categories

“Action taker. Impact maker. Risk taker.”

Education Technologies: myEDmatch, St. Louis, MO ◦ Promotes mission & culture alignment by connecting

schools and teachers

Health and Wearable Technologies: eTect,

Newberry, FL ◦ Addresses problem of poor medication adherence ◦ Medication capsule with an ingestible wireless sensor

Mobile and Tablet Technologies, Crowd Mics, Mesa, AZ ◦ App that turns smartphones into wireless microphones

for live events

Culture & Entertainment Tech: MixGenius, Montreal, Canada ◦ Audio content creator combines artificial

intelligence, intuitive design & crowdsourcing

Innovative World Technologies, Hydrobee, Seattle, WA ◦ USB renewable energy system recharged by

flowing water

“Obsolescence: Nothing is a differentiator forever”

Best Bootstrap: Two Bit Circus, Los Angeles, CA ◦ Engineer entertainment that is imaginative &

interactive, new world of social amusement.

Best One Minute Speed Pitch, Tixers, Covington,KY ◦ Ticket holders exchange tickets they’re unable to

use for tickets they can use in the future ◦ Can also purchase tickets

“Design as engineering. Art as science. “

www.keukey.com: Mobile typing

www.hoteltonight.com: Travel

https://send-anywhere.com/: File sharing

www.noteables.com Lifeboard creation

www.gozaround.com social networking for the greater good

www.capschedule.com, free investor relationship management app

“Target your market influencers for input & feedback. They feel like they're helping build a company & become your evangelizers”

Korea Tech Expo ◦ Kuekey, Send-anywhere, Paycial, patentKO….

Israel: QuikBreak, smarter mobile, micro-targeting

Turkey: Volk Digital

“Product you're selling is yourself.”

www.keystoke.com ◦ Coders. Artists. Strategists. Redefining what it

means to be IT Consultants.

www.thesquaregroup.com ◦ TURNAROUND MERGERS STARTUPS SUPPORT

www.wpengine.com ◦ FutureProof WordPress Platform

www.Qbox.io ◦ MSTC graduate, now in Arkansas, Hosted

“Elasticsearch”

“Be persistent. Be creative. Aim high. “

Litmus: Email marketing effectiveness ◦ http://litmus.com/giftcard, code HELLO

Gotomeeting: Free 90 day access, use code sxswv2v

Clear: Speed through airport security ◦ http://refer.clearme.com/v2/share/603700087898

4220382

Minpm: Project Management Software ◦ Free or 20% premium account,

www.minpm.com/vegas

“We're just a bunch of goofs"

Switch / SuperNAP Tour

colocation, connectivity, cloud & collaboration ecosystems

“Be transparent. Be open. Be honest. Be there for your customers. “

Morgan Kibby & White Sea

“There's great pleasure in life in doing things others tell you that you cannot do. “

"Simply getting funded doesn't validate the idea. "

“The American Dream story….is whitewashed”

“In the full contact sport of American capitalism, ruthlessness is a performance enhancing drug”

“Teach not sell”, on communicating with your customers through web & social media

Simple ideas extremely well executed.

Common theme: it's all about execution not the great idea

What is the problem you're trying to solve?

Resonant theme of quality in everything, culture,

people, product.

MVP: minimum viable product

Pivot

Organic

Niche

Scale

Game Changer

Influencers

Visionary

And, of course, Innovate….

“We now buy based on design. How it makes us feel. “

If you're not scared of your audience, something is wrong.

“Collaboration is not abdication" (know yourself)

Crowd collaboration: Destruction of the line between customer and company.

Crowd collaboration allows mktg to start on design day one.

“It's about urgency. Window of most impact."

Search on "hey y'all, watch this" for context on taking on too much risk.

"walk in every day like you haven't seen your product before.”

“If you're not learning, you're dying. Put yourself out there.”

"Anything you can do to fake it and get feedback quickly is huge. "