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START UP manualHow to prepare for fundraising
by Jack.Arunsawad
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A SUCCESSFUL MEETING
Agenda
PRAPARING to WIN
GET YOURSELF INVITED
FOLLOW THOURGH
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PRAPARING TO WIN
Here is the Section Header
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BE GLOBAL FROM DAY ONE
o Install a global culture
o Track top 5 global competitors
o Live and breathe “best practice”
o Imagine yourself looking back
from the future
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YOUR DREAM IS BIGGER THAN YOU
o Get a stellar co-founder
o Get a stellar mentor
o Get top advisors, also outside your
own network
o Be an inspiring and empowering
leader
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HAVE A REAL VALUE PROPOSITION
o Develop a convincing value proposition
o Show how you are different
o Demonstrate barriers to entry and how
they will change over time
o Show real customer traction
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INVEST IN THE INVESTOR DECK
o Create interest, do a “show”
o Use a stellar slide designer
o Focus on facts & realism
o Focus on process, not the goal
o Detail TAM (Truly Addressable Market)
avoid “China trap”
o Detail competitor overview
o Show comparable exits
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2 YEAR CASH FLOW STATEMENT
o Financial should be cash-based
o Show scalability
o Show how margin improves
o Monthly until positive cash flow
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CREATE “DATA ROOM”
o Investor Deck
o Cash Flow Statement
o Product Demo Docs
o Employment Contracts
o Board Meeting Minutes
o Share Holder Registry
o Other Legal Documents
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GET YOURSELF INVITED
Here is the Section Header
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A SUCCESSFUL MEETING
Here is the Section Header
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PRACTICE, PRACTICE…
o DO practice runs with friends…
o … then with low-priority VCs
o You (almost) never get a second
change
o The CEO does the pitch
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VCs ANYWHERE WANT…
o … a scalable business
o … that you ask more questions than
give answers
o … that you are ready to test your
assumptions before executing
o … that you are easy to work with
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WORKING TOGETHER STARTS NOW
o Good chemistry should start in the
first 10 seconds
o Be a good team player
o Show that you understand valuation
in your space
o Show that you understand what
both bring to the table
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SCHEDULE A FOLLOW-UP
o Try to understand the main pain
points, indirectly or even directly
o Be a good salesman…
o … so suggest that you will call to
arrange a second meeting
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FOLLOW THOURGH
Here is the Section Header
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FOLLOW UP IMMEDIATELY
o Right after the meeting, you should
summarize your discussion by email
and confirm follow-up points
o As soon as possible, email back with
required info
o If agreed, give a call to try to
arrange another meeting
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THANK YOU
CLICKSTREAM
VENTURES
William Klippgen