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SEO:101Basics forSmall BusinessPresented by:
Sponsored by:
Speakers:
Nick LaBrantDigital Sales Web Specialist
Randy HollandSEO Specialist
About Us:Established in early 201450+ Clients in first year
Services:• Search Engine
Optimization• Website
Design/Development• Mobile/Responsive Design• Visibility Management• Audits / Consulting
Visit us @ sproutdigital.us
ComplimentarySEO ReportSet aside for now!
What is ‘SEO’and why is it soimportant?
Search EngineOptimization
Wild West 2.0
Search Engineers
Failed Search Engines:
Open Text (1997)Magellan (2001)Infoseek (2001)Snap (2001)Direct Hit (2002)AltaVista (1995…)LookSmart (1996…)Overture (1998…)
Simplicity
Search Engines Reborn:
Lycos (1994, reborn 1999)WebCrawler (1994, reborn 2001)Yahoo (1994, reborn 2002)Excite (1995, reborn 2001)HotBot (1996, reborn 2002)Ask Jeeves (1998, reborn 2002)
White Hat
Black Hat
Gray Hat
What is SEO?
Why is SEOimportant?
ComplimentarySEO ReportPick it up!
H1 Tags, Title Tags, Meta Descriptions, Keyword Research, Geolocation, schema.org tags, Google Maps, Facebook Feeds, Twitter Posts, Backlinks,
Internal Linking Structures, Link Profiling, XML Sitemaps, Robots.txt files, Mobile Ready Design, Competition Research, Local Phone Number, Local Address,
Business Listing Information, Quality Links from Trusted Sources, Page Authority, Event Tracking, Conversion Studies, Newsletters, Blog Posts,
Relevant Page Content, Keyword Ratio on Page, Image ALT tags, URL Structure, Page Load Speed, Subscription Services, Inbound Links, Trusted Content,
Distance from Trusted Sources, H2 Tags, 301 Redirects, Crawlable Content, No Hidden Divs, Competitive Keyword Analysis, Age of Website/Domain, Age of
Content, Bounce Rate, Embedded Video, Shared Content on Social Networks, Related Content on-page, Local Address on-page, schema.org tags on contact forms, geolocated keywords, click-through-rate from search results, specified
landing pages for keywords, meta-keywords, absence of ‘paid’ links, wide variety of links from external results, 404 page inclusion, amount of content on
page, Static vs. Dynamic Content on landing pages, image optimization for page speed, bandwidth optimization, rel=canonical tags
SEO Factors (200+) including:
H1 Tags, Title Tags, Meta Descriptions, Keyword Research, Geolocation, schema.org tags, Google Maps, Facebook Feeds, Twitter Posts, Backlinks,
Internal Linking Structures, Link Profiling, XML Sitemaps, Robots.txt files, Mobile Ready Design, Competition Research, Local Phone Number, Local Address,
Business Listing Information, Quality Links from Trusted Sources, Page Authority, Event Tracking, Conversion Studies, Newsletters, Blog Posts,
Relevant Page Content, Keyword Ratio on Page, Image ALT tags, URL Structure, Page Load Speed, Subscription Services, Inbound Links, Trusted Content,
Distance from Trusted Sources, H2 Tags, 301 Redirects, Crawlable Content, No Hidden Divs, Competitive Keyword Analysis, Age of Website/Domain, Age of Content, Bounce Rate, Embedded Video, Shared Content on Social Networks, Related Content on-page, Local Address on-page, schema.org tags on contact forms, geolocated keywords, click-through-rate from search results, specified landing pages for keywords, meta-keywords, absence of ‘paid’ links, wide variety of links from external results, 404 page inclusion, amount of content on
page, Static vs. Dynamic Content on landing pages, image optimization for page speed, bandwidth optimization, rel=canonical tags
Pieces we’ll be covering today:
The Basicsof SEO
Keywords What are they? Basic keyword research? Localized keywords How are localized keywords
different?
Top Level SEO Locations Title Tags, Header Tags, Meta Descriptions Content, content, content Backlinks
Open Site Explorer Page Rank Authority How you measure up
Goals and ExpectationsEducate and EmpowerStimulate Dialogue about SEO
What are Keywords?
Words or strings of words used to find stuff on the
Internet
What are Keywords?
Write down keywordsLook at your competition
Search the keywords
National Keywords
“auto parts”National
Regional Keywords
“auto parts north dakota”
Regional
Local Keywords
“auto parts fargo nd”
Source from MOZ.com
Local
Local Keywords
“auto parts fargo nd”
Source from MOZ.com
What are Keywords?
Words or strings of words used to find stuff on the
Internet
Perform Basic Keyword Research
Localized keywords differ from National keywords
Title Tags
Header Tags
Meta Descriptions
What are “Title Tags”?According to MOZ.com:
“The Title element of a website is meant to be an accurate and concise
description of a page’s content. This element is critical to both user
experience and SEO.”
What you see What Google sees
Meta Description
Title Tags
Header Tags
Meta Descriptions
is used to attract and retain customers.
“Art of communicating with your customers and prospects…without selling.”
Authentic TrustedReleva
nt
What is a backlink? An incoming hyperlink from an
‘outside’ web page to your website An important SEO element
GOODAS
GOLD
The Basicsof SEO
Live Demo Time!
1. Google Search2. Google Trends3. OpenSiteExplorer.org
Speakers:
Nick LaBrantDigital Sales Web [email protected]: @nicklabrantRandy HollandSEO [email protected]
SEO:101Basics forSmall BusinessPresented by:
Sponsored by:
