Step 1 Step 2 Step 3 Step 4

Ø  young people from Exeter

Ø  age: 16 to 21

Ø  owing a smartphone

Ø  Harry Potter’ funs

Ø  boredom

Ø  not knowing your own city enough

Ø  spending too much time inside the house

Ø  share a video on social media

Ø  flyers

Ø  microtransation

Ø  advertisment

3 months game tamplate

6 months to develop details of the game

12 months make the game popular in more cityes/countries

Fix costs = 50,000,00 pounds

Breakeven = 50,000 users

Pokemon Go Game

adventages weaknesses

Free to install Not optimised for tablets

Makes you explore Does not work without interrnet

Keeps you moving Not precise

Inspired by pokemons Servers fall down

Ø  Inspired by Harry Potter

Ø  Optimised for tablets

Ø  Precise if working with internet

Ø  Possible to play without internet

connection