3.15.16 SIZE DOESN’T MATTER:

MAINTAINING INNOVATION AS YOU SCALE

Kevin Wilkins

$1B

SCALING YOUR BUSINESS

“Scaling is the ability to increase in quantity without reducing quality or profit”

- Butler & Tischler Design to Scale

SCALING IS ALL ABOUT STANDARDIZATION

IN THE 21S T CENTURY REACHING SCALE ISN’T ENOUGH

1978 - 2013 1988 - 2012

“Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.” - William Pollard

Large companies are built for efficient execution. But innovation must happen before execution.

In•tra•pre•neur•ship (n):

Implementation of start-up practices within a large organization, producing valued innovation.

“Dreamers who do. Those who take hands-on responsibility for creating innovation of any kind, within a business.”

- Gifford Pinchot III

INTRAPRENEURSHIP

WHY MUST WE INNOVATE?

¡ To Grow

¡ To Retain Talent

¡ To Build Things that People Want

SKUNKWORKS

•  Teams can be highly effective if removed from the constraints of a bureaucracy.

•  Rapid prototyping is vital in product development.

•  Structural separation is only as

effective as the people designated to be part of the separated unit.

•  Isolated incidents of innovation are hard to replicate.

SO HOW DO WE BUILD A COMPANY THAT HAS INNOVATION

EMBEDDED INTO ITS CULTURE?

INNOVATION BY DESIGN

¡  Systems of Reward (and Risk) ¡  Process for Testing Ideas

¡  Buy-In at All Levels

IMPLEMENTATION

TASK FORCE vs.

20% RULE

vs.

“INNOVATION SANDBOX”

BUILD-MEASURE-LEARN

“The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere. All successful startup processes should be geared to accelerate that feedback loop.”

ERIC RIES The Lean Startup

How can you constantly be iterating your product design based on customer feedback?

IT’S ALL ABOUT CULTURE

The data indicated that psychological safety, more than anything else, was critical to making a team work.”

-  New York Times Magazine What Google Learned From Its Quest to Build the Perfect Team

Why

How

What

Simon Sinek “The Golden Circle”

EQUIFINALITY

Current State Vision

Innovative thinking is not only about who has the next big idea. Intrapreneurship is all about iterating and innovating around the process, and creating value along the way.

$1B

@KNWilkins www.trepwise.com

KEVIN WILKINS

Founder and Managing Director trepwise