Shootbook Pitch Deck

Shootbook Pitch Deck • 15.08.2014 • Stefano Casertano & Kai Oliver Goldmann • http://www.shootbook.co

Welcome 1

http://www.shootbook.co


Problem 2No easy way exists to find and book photographers and videographers.

Price is an important concern for customers but cannot be directly compared between competing offers.

Agencies operate offline and charge high commission fees.

No marketplace exists for new and part-time photographers to advertise their services at and get booked.

Corporate customers cannot find tailored solutions for their specific needs.



Solution 3An online platform where any photographer and videographer can make money offering their services at their price, and users can:

Find artists worldwide across

all industries.

Read ratings and reviews.

Get files delivered directly on the

platform.

Compare prices.

Book and pay directly online.

View portfolios of previous works.



Shootbook 4Search by category

and locationReview and filter listings

Select offer and book!



Competition 5

Databases of artists

No services listed & sold

Links to websites only

No reputation system

Revenue: Ads

Showcases of artistic works

No services listed & sold

No search for local artists

Revenue: Sale of art prints; premium accounts (additional features, more storage…)

Artists sell commercial service packages

Direct booking & payment

Ratings & reviews

Revenue: Commission on each service; premium features; third party services

Portfolio networks Listing sites Marketplaces



Competitive advantages 6

1st to market

First peer-to-peer marketplace for photo

and video services worldwide.

All segments Rich profiles

Ease of use Artist incentive Guarantee

All industries and price ranges represented. Artists can service

multiple categories.

Detailed profiles with offered services, pricing,

portfolios, ratings and reviews for every artist.

Guaranteed client satisfaction and security: Payment release based

on service delivery; quality review system.

Low fees (vs. agencies) and guaranteed

payments:Photo/videographers

highly motivated to sign up and earn money.

Fast and easy process from search to booking. Payment, delivery and

arbitration all handled on single platform.



Adoption & integration 7

Artists migrate from existing web presences with their data and photos.

Artists can sell prints of delivered work on other platforms, with Shootbook earning commissions.

€

API’S

API’S



Market validation 8

3,500,000 professional photographers worldwide

>10 Million skilled photographers with pro equipment



Market size 9

Music & Arts

Architecture

Events

Fashion

News & Journalism

StudioBusiness

Corporate Events & Panels

Commercial & Advertising

Weddings

€34.4 Billion Total Available Market

Global commercial photo & video productions (2013; not including film and press industry)

Mobile Advertising

€8.4B

Mobile Gaming €8.8B

MusicIndustry €12.5B

Mobile AppMarket €19.2B



Revenue model 10

We take an

8% commission on each

transaction

Five year goal: Seize

2% of the Available

Market

Annual Revenue

€50M

Avg Fee

€28

Annual Services

1,8M



Revenue forecast 11

€0M

€10M

€20M

€30M

€40M

€50M

2014 2015 2016 2017 2018 2019

Share Western Markets 0,05 % 0,3 % 0,5 % 1,0 % 2,0 %

Share Asian Markets 0,3 % 1,0 % 1,5 %

Costs (in Million €) 0,4 1,8 3,6 5,0 6,1 7,6

Revenue (in Million €) 0,9 5,2 11,7 27,5 50,0

CostsBreak-even

Costs estimate based on benchmark data adapted to the Shootbook business and HR model



Founders 12

Stefano Casertano

Professional Multimedia Journalist specialized in international business

International Correspondent for an Italian newspaper

MBA from Columbia University (New York)Ph.D. “Magna cum Laude” from Potsdam University

Previously Senior Consultant at Booz Allen Hamilton



Founders 13

Kai Oliver Goldmann

Senior UX Designer & Development Manager Professional Fashion Photographer

Founded CloudSpotter; featured on the Wall Street Journal, The Guardian, BBC, TED; utilized by NASA

Diploma in Photography from Munich University of Applied Sciences

Previously Lead UX/UI designer at Scout24



Thank you 14

Kai Oliver [email protected]

+49 179 9113676

Stefano [email protected]

+49 152 33944028


Small Business & Entrepreneurship

Shootbook Pitch Deck