Upload
sahlinas
View
36
Download
3
Embed Size (px)
Citation preview
Validation and MVP
Today
• How to validate your assumptions (presentation
+ WS)
• What is an MVP (presentation + WS)
How can you validate?
• Remember: what to validate
Validate with whom?
Source: Steve Blanks
Source: Buffer Blog
Source: Buffer Blog
Validate your idea
• Define how you reach your target groups
(channels)
• Define what you want to test
• Define the metric
What is an MVP
• Be able to test a product hypothesis with
minimal resources
• Accelerate learning
• Reduce wasted engineering hours
The biggest misconception
An MVP consists of the minimum set of features
deemed necessary for a working software product,
with the goal of bringing it to market quickly
Source: Moz, “7 unlikely recommendations for startups & entrepreneurs”
The difference
• Question A: How can we build the simplest
technically feasible product?
• Question B: How can we build the simplest
product to resonate with early adopters?
Source: Mattias Honorato
Stop overthinking
Source: Mattias Honorato
Some examples
• Dropbox — started with a 3 minute video for their MVP, resulting in signups increasing from 5,000 people to 75,000 overnight—all of this in absence of a real product
• Foursquare — started from collecting customer feedback using Google Docs
• Virgin Air — began with one plane and one route to validate their assumptions, with more planes and routes added as they refined their business
• Groupon — started as a WordPress blog with a widget that sent PDF coupons via email
Define your MVP/EVP
• Key assumptions you need to test
• Key features to talk to ealyevangelists
• Scale down?