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This in-depth presentation walks businesses through hands-on steps they can take to increase their SEO, learn to blog, and determine an effective campaign to drive traffic to their website. Presented at Vend Raleigh's Illuminate 2014 in Raleigh, NC.
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Vend Raleigh | Illuminate | #WorthIt | @allisonbarrettc
Don’t play HIDE & SEEK with your website.SEO: What it is. How to get it.
Vend Raleigh | Illuminate | #WorthIt | @allisonbarrettc
Who I am
allisonbcarter.comContent Marketing & Strategy
NC Blogger Networkncbloggernetwork.com
Blogging411
Vend Raleigh | Illuminate | #WorthIt | @allisonbarrettc
What is SEO anyways?“Search Engine Optimization”
SEO refers to search engine optimization: the process of improving the ranking of a website on web search engines.
Vend Raleigh | Illuminate | #WorthIt | @allisonbarrettc
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Vend Raleigh | Illuminate | #WorthIt | @allisonbarrettc
Changes to SEOSEO OLD SCHOOL
Pay for links to your stuffCram in special words
Ask for sharesLots of PPC
SEO NEW SCHOOL“Content is king”Write for people
Vend Raleigh | Illuminate | #WorthIt | @allisonbarrettc
Basic SEO To-Do’s• Know your keywords• Make sure your keywords are in your content• Make sure your keywords are in your titles• Make sure all your images are named with
keywords
• If you are on WordPress, consider installing a PlugIn (like Yoast)
Vend Raleigh | Illuminate | #WorthIt | @allisonbarrettc
KeywordsWhat words would someone type in to Google
to find you and your services?
Google Keywords search via AdWordshttps://adwords.google.com tools keyword planner
Quora YouTubeUbersuggest Ask Friends
Vend Raleigh | Illuminate | #WorthIt | @allisonbarrettc
The case for blogging• Companies that publish at least 15 blogs per month get five
times more traffic than those that don’t blog. Small businesses with 1-10 employees see the largest gains by posting more often.
• Companies that blog once or twice per month generate 70 percent more leads than those who don’t blog at all.
• Small businesses with blogs generate 126% more leads. • Companies nearly double their sales leads by increasing
blogging frequency from 3-5 times per month to 6-8 times per month.
• 61% of US Consumers have made a purchase decision based on a blog post.
Vend Raleigh | Illuminate | #WorthIt | @allisonbarrettc
BUT I CAN’T WRITE!!!
Vend Raleigh | Illuminate | #WorthIt | @allisonbarrettc
Yes, you can.• Get guest bloggers.• Brainstorm.• Think of FAQs• Highlight your product – seasonal?• Write a lot all at once, schedule.• Create a calendar.• Behind the scenes glimpses.• What would you want to know about your business?• So don’t write! Make videos.
Vend Raleigh | Illuminate | #WorthIt | @allisonbarrettc
Know Your AudienceAge
GenderInterests
Family lifeHobbies
Things they readWhen they are on the Internet
What they wantWhat they need
Vend Raleigh | Illuminate | #WorthIt | @allisonbarrettc
BUT I DON’T HAVE TIME!!!
Vend Raleigh | Illuminate | #WorthIt | @allisonbarrettc
Make it.Build this in to your marketing plan.
You want your website seen!
Remember: 126% more leads.
Use your calendar. Hire it out if you have to.
It makes a difference.
Vend Raleigh | Illuminate | #WorthIt | @allisonbarrettc
SEO + Social
Top Rank Blogtoprankblog.com
Vend Raleigh | Illuminate | #WorthIt | @allisonbarrettc
Social Media MarketingQuality, inbound links.
Reputation and authority management.Access to your content.
“When you combine well-orchestrated social campaigns with ongoing search optimization, you are creating leverage and a long-
term competitive advantage.”- Ray Grieselhuber, CEO and co-founder of Ginzamarkets, Inc.
Vend Raleigh | Illuminate | #WorthIt | @allisonbarrettc
What to share & When.Not all social media is the same.
Decide what social media marketing works for you, spend time there.
• Facebook• Twitter• LinkedIn• Pinterest• Instagram• Google+
The rule is: there is no rule.
Measure.Experiment.
Vend Raleigh | Illuminate | #WorthIt | @allisonbarrettc
Contact me
[email protected]@allisonbarrettc