BASKETBALL STRATEGIES EVERY SMALL BUSINESS CAN USE

Speedy decision-making. Pivots and passes. Risk-taking. Teamwork. These are tactics that basketball’s top teams use every game to keep their standings and

outshine the competition. Along with passion and talent, of course.

These words also describe the often nail-biting life of a small business owner (we feel you nodding out there). So, like our most beloved ballers, try these strategies to move

your small business forward — one shot at a time.

A Steal If an opportunity comes your way, but it doesn’t necessarily align with your initial plans, go for it anyway. It may lead to a business breakthrough.

PEP TALK“The future is coming so fast, we can’t possibly predict it;

we can only learn to respond quickly.”— STEVE KERR, Golden State Warriors Head Coach 2014-Present

A DeflectionWhether you’re about to seal your largest sales deal yet or secure your biggest investment to date, last-minute problems can always arise. Regardless of what comes up, never take your eye off the ball — or what you’re trying to accomplish. Think quickly, pivot and make your move.

An Offensive Rebound (For the Win!)When it comes to business, opportunity can strike at any moment. When it does, it’s crucial that you have a team behind you (employees, independent contractors and vendors) that will help you seize it for the win. Build up your arsenal of quality team members so you’re ready for those last-minute drives to victory.

A Hook Shot If you always play it safe, chances are your success will be limited. Reach outside your comfort zone on a regular basis. Whether it’s trying a new marketing strategy you’re unsure of or offering a limited release of a new product or service, a tricky move could pay off in a big way.

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